Zendaya is once again redefining what it means to move through fashion with power and purpose—this time in an unexpected, dreamlike campaign with Swiss performance brand On. Titled Zone Dreamers, the Spring/Summer 2025 launch blends sci-fi fantasy and real-world functionality in what may be the coolest fictional film trailer never made.
Directed by visual mastermind Nadia Lee Cohen and styled by fashion architect Law Roach, the campaign casts Zendaya as a celestial heroine on a cosmic journey of movement, friendship, and fierce fashion. Together with her crew, she explores surreal worlds while rocking head-to-toe looks from On’s Movement Lifestyle collection—including the sleek new Cloudzone sneaker and Studio Knit Bodysuit.
With retro-futuristic details, spacesuit-inspired silhouettes, and a colour palette that includes soft shades like Caper, Glacier, and Coral, the looks are built for both the runway and your real-life orbit. The Cloudzone sneaker delivers ultra-cushioned steps thanks to On’s signature CloudTec® technology, while the bodysuit sculpts and supports in all the right places.
The takeaway? Movement isn’t just about exercise—it’s about confidence, creativity, and connecting with the people around you.
The full Zone Dreamers collection is available now at on.com, On stores and select global retailers. Whether you’re training, lounging, or dreaming big, these pieces will take you there—in style. —Vita Daily
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