10 Fruity New Lip Launches For Summer 2025

Lip balm is a must for every beach bag, saving lips from drying out in the hot weather. The 10 balms below are new for the season, all in fruity flavours that are inspired by and for juicy days in the sun. —Julia Dumbrell

Glow Recipe: Glass Balm Lip Treatment, Strawberry Bingsoo

Glow Recipe dropped their first-ever tinted lip treatments for the summer: the Glass Balm lip treatment, for shine and hydration ($30). Inspired by the famous Korean shaved ice dessert that’s layered with fruit toppings, the balm is formulated with Hyaluronic microspheres and fruit extracts to deliver a soft and plump pout.

MILK Makeup: Balmade Hydrating Tinted Lip Balm, Electron

Featuring a smooth, non-sticky feel and a sheer wash of color, the brand-new MILK Makeup Balmade hydrates like a pro by drawing in moisture beyond the surface of the lips ($25). Flavours include a clear multicolor shimmer with a citrus lemon flavor, light pink with a white peach flavor, bright pink with a raspberry rave flavor and more!

NYX Cosmetics: Smushy Matte Lip Balm, Pineapple Smoothie

Just dropped for the summer, the NYX Cosmetics Smushy Matte Lip Balm is now available at Walmart, Shoppers and on Amazon.ca ($range). The lip range of 8 shades offers a soft-matte buildable lip color infused with mochi rice powder and sugar ceramides, ranging in delicious scents from pineapple smoothie to berries and cream, and more.

Summer Fridays: Lip Butter Balm, Pink Guava 

The Summer Fridays Pink Guava Lip Butter Balm is the ultimate warm-weather lip must have ($32.50). The silky and 100% vegan balm delivers a sheer wash of bright pink colour, instant hydration, and the sweet scent of tropical guava, as its buildable tint and nourishing texture makes it perfect for tossing into a beach bag, carry-on, or every purse in rotation.

OMY Lab: Lip Drinks, Limonade

Refreshing, tangy, and deeply hydrating for the lips, the latest Limonade Lip Drink by OMY Lab is inspired by the sparkling zest of summertime lemonade ($20).

MERIT: Shade Slick Hydrating Tinted Lip Oil, Maraschino

In a Maraschino-inspired sheer red, MERIT Shade Slick Hydrating Tinted Lip Oil gives a wash of moisturizing day-to-night colour, with a high-shine finish for hydrated, healthy lips ($33).

Charlotte Tilbury: Unreal Lip + Cheek Glow Blush Stick, Cherry Glow

Achieve a cherry glow in deep red with Charlotte Tilbury’s Unreal Lip + Cheek Glow Blush Stick ($57). An ultra-hydrating, luminous blush with buildable and blendable colour, the range of juicy shades last up to eight hours on cheeks and lips.

Nice Cans x Cheekbone Beauty: Haki Sustain Lipstick

Meet Haki Sustain Lipstick by Nice Cans and Cheekbone Beauty: a limited-edition and juicy hot-pink lipstick honouring indigenous history month ($36). Each hot-pink swipe fuels both ocean conservation (via Nice Cans’ MSC-certified sourcing) and Indigenous education (via the Scholarship Fund), a dual impact you can see, feel, and proudly wear.

Drunk Elephant: Plump-C Tripeptide Lippe Mask, with Vitamin C

With fruity Vitamin C, the ultra-restorative new innovation from Drunk Elephant visibly firms and moisturizes lips, making them softer, smoother, and plumper-looking anytime ($38).

LANEIGE: Lip Sleeping Mask, Peach Iced Tea

Enriched with Berry Fruit Complex, Murumuru Seed, and Shea butter, the LANEIGE Lip Sleeping Mask is the ultimate leave-on lip mask, with inspiring summer flavours like Peach Iced Tea ($32.50).