Canadian fashion staples RW&CO., Reitmans, and PENN. are teaming up to celebrate Canadian artistry, culture, and pride—one stylish tote at a time.
The brands have partnered with acclaimed Canadian illustrator and screen printer Stephanie Cheng—whose bold work has graced everything from concert posters (think: Radiohead, Janelle Monáe, and Childish Gambino) to gallery walls—to design a very limited-edition collection of tote bags. Each piece is locally made and inspired by a different province or territory across Canada where RW&CO., Reitmans and Penningtons stores are located, making this drop not just fashionable, but full of hometown heart.
Available only in stores—and only while supplies last—the totes launch regionally between July 1 and August 6, starting with Alberta and B.C. and wrapping up in the Maritimes. Each tote retails for $35 CAD, or $10 with a $75+ purchase, making it a no-brainer way to carry a little local pride wherever you go.
From coast to coast (and all the way up to the Northwest Territories—available exclusively at Reitmans), this campaign is all about spotlighting community, creativity, and connection through wearable art. And trust us: with Cheng’s signature aesthetic leading the way, you’re going to want to collect them all.
Fashion meets flag-waving patriotism—see you at the store. —Vita Daily
Win! A Tote Of Your Choice + A $100 Clothing Gift Card!
Congrats Julie F. of Toronto, ON, and Jonathan R. of Surrey, BC, who will each receive one of the eleven tote designs of their choice + a $100 clothing gift card! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadailymedia. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.













Be the first to comment