What if your home didn’t just reflect your style—but your story, your identity, and your sense of belonging? That’s the philosophy behind 73 Broadway Avenue in Toronto, Canada’s very first Rainbow Registered residential rental building. Designed by the visionary team at Mason Studio for Hazelview Properties, this one-of-a-kind project reimagines what it means to feel at home.
More than just a stylish address in Midtown, 73 Broadway is a love letter to inclusive living. From its community-first ethos to its thoughtfully layered interiors, every detail is designed to support emotional comfort, wellness, and authenticity—without sacrificing aesthetics. Think tactile materials like wood, clay tile, and stone. Soft sightlines, natural light, and calm, tonal palettes that feel like a deep breath. A layout that flows intuitively, reducing stress and promoting a sense of safety and ease.
But this building’s beauty goes far beyond skin-deep. The real innovation lies in its approach to belonging. Mason Studio didn’t simply add inclusive features as an afterthought—they built them into the foundation. Spaces are designed for everyone, with non-gendered common areas, accessible layouts, and flexible furniture that accommodates connection or solitude. It’s not about over-designing—it’s about creating room for people to live their own rhythms.
Even the building’s past is treated with care. Rather than erase its roots, Mason Studio embraced them, preserving original spaces like the communal laundry room to keep the building’s legacy alive. The new tower is seamlessly joined to the existing structure, with shared materials and unified design touches that ensure every resident feels the same level of care—no matter where they live.
Art also plays a starring role here. Local artists have been thoughtfully curated throughout the building to reflect the diverse, vibrant spirit of the Midtown community. These pieces act as daily touchstones, rooting residents in a sense of place and identity.
The result? A rental experience that feels anything but generic. 73 Broadway isn’t just somewhere to live—it’s somewhere to grow, connect, and feel seen. With virtual healthcare services, fitness amenities, and cultural storytelling woven into the design, the building proves that inclusive, emotionally intelligent spaces are not only possible—they’re essential.
As Stanley Sun, Co-Founder of Mason Studio, puts it, “This isn’t design for the sake of design. It’s design in service of life.” And with 73 Broadway, that life looks a lot more beautiful, welcoming, and proudly inclusive. —Noa Nichol
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