Banking On Strength: Neutrogena® Helps To Preserve Collagen For Plumper, Glowing Skin (Win!)

Neutrogena’s® new Collagen Bank® line is here, including:

• Neutrogena® Collagen Bank® Moisturizer: A lightweight, luxurious face cream with gentle retinol alternative, Bakuchiol, that improves 5 signs of collagen decline: radiance, texture, fine lines, firmness & elasticity.
• Neutrogena® Collagen Bank® Vitamin C Serum: With 15% pure vitamin C and 2% PHA, this serum gently exfoliate skin, allowing the vitamin C to absorb into the skin, to even skin tone & leave skin looking glowy & plumper.
• Neutrogena® Collagen Bank® Eye Cream: Help preserve collagen with this luxurious, silky eye gel cream that visibly improves the look of dark circles, under eye puffiness, fine lines, elasticity, and texture. Niacinamide helps improve tone and radiance.

We sat down with Vancouver dermatologist Dr. Katie Beleznay to unpack the science behind keeping skin plump as we age. With Neutrogena’s® Canadian survey showing gaps in awareness—and products—around collagen, Dr. Beleznay breaks down what collagen actually does, why it starts to slip in your mid-20s, and how the brand’s patented micro-peptide technology is designed to strengthen existing collagen and support new collagen production. Read on for evidence-forward takeaways and practical tips you can try at home for firmer, more radiant skin. —Noa Nichol

Collagen is having its “It Girl” moment in skincare—can you break down, in the simplest terms, what collagen actually does for our skin and why it’s such a big deal?

Collagen is an essential protein that keeps our skin looking firm and smooth. It helps provide structure to the skin and when we start losing it, skin gets thinner, saggier, and more wrinkled. That’s why stimulating collagen is such a big deal in skincare — it’s a foundation for youthful looking skin.

We’ve all heard that collagen starts declining in our mid-20s (rude!)—what’s really happening under the surface at that point, and how soon should we be paying attention?

Yes in our 20s we begin to break down more collagen than we make and we start to lose about 1% per year. Sun exposure, stress, and lifestyle habits like poor sleep or smoking can accelerate this. Under the surface, the dermis starts to thin, which leads to fine lines, dullness, and loss of firmness. The earlier you start supporting collagen the better your skin will age over time.

The new Neutrogena® Collagen Bank® features a patented micro-peptide technology that’s two times smaller than other peptides—what does that mean in real-world results for someone using it daily?

Smaller peptides mean better skin penetration. These micro-peptides can reach deeper into the skin where collagen production happens. In real-world terms, that means you’re not just layering product on top of your skin—you’re helping your skin to preserve more collagen, leading to visible improvements with consistent use.

Between serums, moisturizers, eye creams, and SPF, the lineup covers a lot of ground. If someone is collagen-curious but overwhelmed, where’s the smartest place to start?

The moisturizer is really the hero product for me as it is something that can fit in everyone’s routine and be used morning and evening. I also like the moisturizer with SPF for morning if you don’t have a go to sunscreen. The Vitamin C serum makes a nice addition to a morning routine.

Canadians love skincare but the survey found that 1 in 10 don’t even know what collagen is—what’s the funniest or most surprising myth you’ve heard patients believe about collagen?

A common misconception is that applying collagen topically is going to boost collagen in the skin. In reality, collagen molecules are usually too large to penetrate—which is why technologies like micro-peptides are so important. Whether through skincare or in office treatments the goal is to signal your skin to make more of its own collagen.

Vitamin C, bakuchiol, peptides, SPF… there’s a lot of buzzwords. How does Collagen Bank® simplify things for people who don’t want a 10-step routine but still want plumper, glowing skin?

Collagen Bank® helps to simplify skincare by focusing on supporting collagen with clinically backed ingredients. The micro-peptides penetrate the skin, while the products also hydrates, brightens, and protects. You’re getting multitasking benefits in each of the products.

The under-eye area always tells on us first—how does collagen loss show up there, and what makes an eye cream essential for defending that delicate zone?

The skin under the eyes is thinner and more prone to collagen loss, which is why it’s one of the first places we see fine lines, crepiness, or hollowness. A targeted eye cream with collagen-supporting peptides can help strengthen and firm that area before damage becomes visible.

If we’re thinking about “banking” collagen the way we bank money, what’s your expert advice for making the best long-term deposits now to keep our skin thriving decades down the line?

Start investing early by using collagen-supporting products in your 20s and 30s and be sure to protect your investment with daily sun protection.

Win! A Neutrogena® Collagen Bank® Prize Pack!

Congrats Emily C. of York, ON, who will receive a Neutrogena® Collagen Bank® Prize Pack, including the Collagen Bank® Moisturizer, Collagen Bank® Vitamin C Serum, Collagen Bank® Eye Cream and a branded “Bank with Neutrogena®” tote bag. Total approximate value of $100 CAD! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadailymedia. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.