Le Labo’s Violette 30 Is The Softest Kind Of Scent Statement

There’s a certain magic to violet—at once tender and bold, innocent and intoxicating. That beautifully blurred line is exactly where Le Labo lands with Violette 30, the newest addition to its Classic Collection, launching February 2.

Rather than leaning powdery or sweet, Violette 30 reimagines the note through contrast. A rare white violet sits at the heart, opening into verdant green florals and calming white tea before settling into warm cedarwood and smoky guaiacwood. The result is quietly sensual and endlessly wearable—familiar, yet just mysterious enough to keep you leaning in.

As Le Labo’s Global Brand President and Creative Director Deborah Royer puts it, the fragrance “refuses singularity,” embracing paradox and allowing beauty to find its own form. That philosophy shows up in every spritz: fresh but grounded, floral but woody, delicate with an undeniable edge.

True to Le Labo’s ethos, Violette 30 is genderless, freshly blended, and hand-labelled at purchase, with refill options available worldwide. It’s a scent for those who appreciate nuance—and who like their fragrances to feel personal, lived-in, and quietly powerful.

Available February 2, 2026

15 mL — $135 CAD
50 mL — $305 CAD
100 mL — $419 CAD
500 mL — $1,360 CAD

Consider this your invitation to say yes to contradiction—and let violet lead the way. —Noa Nichol