Fashion & Shopping

Halftime Heat: Bad Bunny Debuts The New adidas BadBo 1.0 In White

February 9, 2026

Celebrities

The Super Bowl LIX Halftime Show just got a major fashion upgrade. Tonight, February 8, 2026, multi-platinum superstar Bad Bunny took the stage at Levi’s Stadium in Santa Clara, California, and all eyes were on his feet. The 3x GRAMMY® winner officially debuted the unreleased adidas Originals para Bad Bunny BadBo 1.0 in a crisp, triple-white colorway.

SANTA CLARA, CALIFORNIA – FEBRUARY 08: Bad Bunny performs onstage during the Apple Music Super Bowl LX Halftime Show at Levi’s Stadium on February 08, 2026 in Santa Clara, California. (Photo by Neilson Barnard/Getty Images)

This isn’t just another collab; the BadBo 1.0 marks Bad Bunny’s first-ever signature shoe with adidas Originals. While a lucky few snagged the limited “Debut Brown” release of 1,994 pairs back in January, this fresh white iteration is the sleek, high-energy update we’ve been waiting for.

A Cultural Icon on the Move

From breaking records as Spotify’s most-streamed artist to making history at the 68th Annual GRAMMY Awards, Bad Bunny continues to redefine global entertainment. His partnership with adidas Originals filters that same “boundary-pushing” energy through the lens of contemporary youth culture, proving once again that he is a force to be reckoned with in both music and fashion.

Whether he’s co-chairing the Met Gala or headlining the Super Bowl stage, Benito always knows how to make a statement—and these new kicks are definitely the MVP of the night. —Noa Nichol

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