’90s Main Character Energy: Lana Del Rey Debuts Fluffy Curls @ Ralph Lauren

New York Fashion Week has a way of reviving beauty references we didn’t know we missed, and Lana Del Rey just delivered the ultimate throwback. At the Ralph Lauren show, Lana channeled high-octane ’90s glamour with romantic, fluffy curls created using Canadian favorite DESIGNME.

Celebrity hairstylist Sheridan Ward was the architect behind the look, leaning into volume, movement, and softness. “We went for a look that is very ’90s inspired Julia Roberts vibes—gorgeous fluffy bouncy curls, fun fresh and flirty,” Ward shared. The result was a cinematic, brushed-out style with height at the crown that felt effortless rather than overworked.

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Get the Look: Lana’s NYFW Formula

Want to recreate that movie-star volume at home? Here is the step-by-step breakdown using the DESIGNME collection:

• Prep: Apply FAB.ME leave-in treatment to damp hair to hydrate before styling.
• Volume: Work PUFF.ME volumizing mousse through the roots and blow-dry for airy lift.
• Set: Mist HOLD.ME three-way hairspray section-by-section before using a one-inch iron to set the shape.
• Define: Smooth HOLD.ME styling cream through cooled curls to soften and separate.
• Shine: Add GLOSS.ME hair oil to the ends for light-catching hydration.
• Finish: Use the HOLD.ME styling stick on flyaways and a final mist of three-way hairspray to lock in movement without the stiffness.

From Canadian beauty editors’ shelves to the most photographed runways of 2026, DESIGNME continues to prove it’s the go-to for hair that actually moves. —Noa Nichol