Get your vanity ready, because Benefit Cosmetics is about to give your complexion the ultimate “fresh-squeezed” glow. In a major win for Canadian beauty lovers, the brand is launching two brand-new, innovative blush formulas—Juice Stick and Play Daze—and Canada (specifically Sephora) will be the very first in the world to get them!
Starting February 13, 2026, you can snag these global exclusives at Sephora (and at Shoppers Drug Mart and TSC.ca on February 27). Whether you’re craving a dewy “popsicle” finish or a soft-focus airbrushed look, Benefit has a new way for you to play with colour.
Meet Your New Main Squeezes
1. Juice Stick: The Dewy Gel Blush ($46)
Think of this as a hydrating popsicle for your cheeks. This gel-cream stick delivers a juicy, sheer flush with a delicious cooling sensation that feels weightless on the skin. It’s packed with Goji Berry Seed Oil, rich in essential fatty acids, to keep your skin feeling nourished while you glow.
- The Finish: Juicy, dewy, and natural-looking.
- The Stay-Power: All-day wear that is water-resistant, sweatproof, and humidity-proof.
- The Shades: Pick your flavour from cool purple-pink Figgie , warm seashell-pink Shellie , golden brick-red Foxxy , strawberry pink Crystah , or rich berry Jam.
2. Play Daze: The Airy Liquid Blush ($46)
If you prefer an airbrushed, “cloud-like” effect, Play Daze is your new go-to. This transformative liquid-to-air formula goes on as a velvety soft liquid and sets into a weightless, natural-matte finish.
- The Finish: Soft-focus, diffused, and cloud-like.
- The Stay-Power: All-day wear that is waterproof, smudge-proof, and transfer-resistant.
- The Tech: Microsphere Powder helps diffuse light and create that coveted soft-focus effect.
- The Shades: Daze your cheeks with blackberry Berri , soft neutral-rose Willa , rosy bronze Starlaa , coral-orange Chili , or warm apricot Apricotta.
How to “Let’s Play”
Benefit suggests applying your chosen blush to the apples of your cheeks and blending with a brush for a fresh, effortless flush. Want more drama? Just tap on a second layer to build extra juiciness or that dreamy cloud-like finish!
Pro-Tip: Make sure to seal your Juice Stick with its inner cap after every use to keep that cooling, fresh-squeezed formula fresh! —Noa Nichol
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This is such exciting news for beauty fans in Canada! I love how Benefit Cosmetics keeps reinventing blush with fun, playful concepts like Juice Stick and Play Daze—“fresh-squeezed” glow sounds absolutely perfect for spring. It’s even more thrilling that Canada gets the global first launch at Sephora. That kind of exclusive drop definitely makes it feel like a must-shop moment.
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