The world of J-Beauty just got a major dose of star power. Shiseido has officially announced that global sensation, actress, and dancer Lalisa Manobal, better known as LISA, is the newest Global Ambassador for ULTIMUNE—the brand’s #1 bestselling serum worldwide.
This partnership represents a high-fashion fusion of Shiseido’s deep-rooted Japanese innovation and LISA’s massive modern cultural influence. The new “FAST. SLOW. FREE.” campaign positions ULTIMUNE as a daily skincare cornerstone focused on science, longevity, and skin resilience.

Why LISA x ULTIMUNE is a Perfect Match
Renowned for her glowing skin, LISA embodies the serum’s unique benefits of beauty that radiates from within. “I love that ULTIMUNE focuses on strengthening the skin and supporting it over time, rather than fighting age,” says LISA. “Beauty is about being real and confident, inside and out, and feeling strong from within”.
The Power of the Serum
ULTIMUNE Power Infusing Serum is the result of over 30 years of research into the skin’s innate strength. It targets the root causes of aging using Power Fermented Camellia+. The results speak for themselves:
- Fast Glow: 98% of users felt their skin had a healthy glow in just three days.
- Plumping Action: Clinical results show a 51% increase in plumpness in the same short window.
- Long-term Resilience: After one bottle, 99% of users felt their skin was firmer, lifted, and more resilient.
Fans can look forward to exclusive content, including LISA’s personal skincare routines and films shared via Shiseido’s official global Instagram and TikTok accounts. Whether you are a skincare minimalist or a beauty obsessive, LISA’s influence is sure to make this cult-favorite serum—which has earned over 331 beauty awards since its 2014 launch—the “it” item of your 2026 routine. —Noa Nichol

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