The magazine (formerly known as Vitamin Daily), was founded in Vancouver in 2004 by Sarah Bancroft and Tara Parker Tait. The brand expanded swiftly across Canada with the subsequent additions of a national Moms + Kids edition and newsletters in Toronto, Calgary, Edmonton and Montreal (both English and French language). Today, the company continues to be based in Vancouver with a team of journalists and editors in each of its city markets.
With elevated editorial standards, VITA has become a go-to source of information for Canada's most influential women. As the readership has grown, so has the reach of the e-newsletters and website, and since 2008, VITA has worked with some of the biggest brands in the world to create campaigns that are both effective and engaging, building key relationships with major advertisers and agencies.
VITA continues to stand by its TRUE editorial mandate (Trusted, Remarkable, Unmistakable, Essential) and aims to be in the inbox of every woman who wants to be in the know, by working with the most sought-after brands in the world, continuing to champion local artisans and retailers, and providing an abundance of work to journalists, writers and bloggers across the country.
VitaminDaily.com wins Best Website and Best Design at the Canadian Online
Report on Business magazine names the company one of nine "New Media Allstars."
VitaminDaily.com is acquired by Glacier Media Group, joining GMG’s substantial holdings in both print and digital media, which include Social Shopper, Business in Vancouver, The Vancouver Courier and The North Shore News. This new partnership has allowed VitaminDaily.com to leverage and accelerate subscriber growth on a much larger scale.
VitaminDaily.com launches sister print publication, VITA, with monthly distribution in the Globe and Mail, North Shore News, and boxes along Alberni Street in Vancouver’s luxury shopping district.
Sarah Bancroft steps down as editor-in-chief of VITA and VitaminDaily.com to pursue
a sabbatical abroad. Lifestyle writer and editor Kelsey Klassen (Westender) is named as
VitaminDaily.com rebrands as VITA, launching a new collective vision for
the two publications.
After four years as managing editor and upon her return from maternity leave, Noa Nichol takes the reins as editor-in-chief of VITA magazine and VITADaily.ca.
Noa started writing and editing in her early 20s at a gardening magazine where she learned that a) she doesn’t have a green thumb and b) she loves to play with words. A Ryerson University journalism grad, she’s edited everything from travel glossies to shopping guides, business weeklies to industry mags. In addition to her real-life four-year-old daughter, Noa considers Vita Daily and VITA, which she helped launch, to be her babies—pride, joy and all.
Madison is an art director and interior stylist—all things design are right up her alley! After graduating from the Emily Carr University of Art and Design in Vancouver, she worked as a creative director at Homes & Living magazine, a brand manager for Urban Barn, and now owns and operates Style & Studio, a creative agency for lifestyle brands. Though she loves the variety that comes with working from an agency perspective, her one true love has always been editorial design. Working on VITA is a monthly treat that she doesn’t take for granted!
Louisa, whose high-school teacher told her she should consider being a reporter, began her career as a lifestyle editor in Hong Kong in 2005, writing, styling models and directing photo shoots. After moving to Vancouver in 2008, she was recruited by a leading local Chinese newspaper to cover (write about and edit) topics including fashion and beauty, home and gardening, travel and food and wine. A self-proclaimed foodie, Louisa is often included on judging panels for Vancouver Foodster’s challenges. She also shares her food adventures on Fairchild Radio as a regular guest speaker.
Growing up in the Netherlands, Elin always loved sharing stories with others. When she moved to Vancouver in 2019 to study journalism at BCIT, a world of storytelling opened up for her. Elin values educating herself but others even more so; after dipping her toe in the film industry she's hoping to produce her own (short) documentaries on educative topics. Photography is her passion, she loves taking photos of everything and everyone —but especially dogs.
Lyndi’s love for all things fashion began at a young age. Growing up in Cape Town, South Africa, she would collect glossy magazines to study—even if they were a few months out of date! Lyndi now calls Vancouver home, and her career in PR and event planning has made her a go-to source for fashion information and the local market. Lyndi enjoys sharing her knowledge and passion for the industry through her blog Style Calling, and is filled with fun fashion facts like the difference between a Gigot and Juliet sleeve. She leads the special events team at VITA, producing publish-worthy content and events.
Looking for a creative outlet, Leslie turned to her blog to document her travels and life in Vancouver. This quickly turned into creating a community online at A Life Well Consumed, where she has had the pleasure of inspiring others to try new things, travel and being able to share her honest moments from motherhood.
Jennifer is a Montreal-based freelance journalist and a mom of a 10 year old. When she isn't writing about beauty, parenting, and home decor, she's busy gardening, baking, or making something crafty inspired by Pinterest.
Madeleine Clerides's obsession with the beauty industry started long before YouTube tutorials and Instagram influencers. Due to her infatuation with all things beauty, high school and college friends started asking her to do their makeup before social events. After leaving California to come back home to Vancouver, this grew into doing makeup for media personalities, red carpet events and even bridal looks. Alongside makeup, Madeleine started her career in a traditional public relations agency setting but has since transitioned to freelance writing, event production and media relations. Madeleine is on top of every product launch and has no problem exposing items that are not worth the hype!
As a writer, editor and publicist in Vancouver, Julia Dumbrell spends her days looking for just the right word. Her stories indulge an appreciation for eloquent copy and non-sticky lip glosses. On the pulse of what’s trending, she offers her point of view on wellness, beauty and coming-of-age films.
Born and raised in Vancouver, Bronwyn Lewis knows the city inside and out, whether it be the best bookshop or the best burrito. Bronwyn has been writing her whole life. She first started with short stories and poems, and then moved into screenwriting. Recently, she has further broadened her range to include freelance journalism. She relishes the opportunity she now has to tell the stories of the people and places behind Vancouver’s best restaurants and destinations. Her primary goal is to make people feel romantic about food and travel. You can follow all her food adventures on Instagram.
Truc Nguyen is a communications professional and freelance style and travel writer based in Toronto. Previously, she worked as a senior editor at Flare magazine and an associate editor at American Vogue Living.
Sierra Riley (she/her) is a queer writer, actor and library enthusiast living on the unceded territories of the Coast Salish peoples. Her writings on art, food, ghosts and pop culture have appeared in national publications including Maclean's magazine, PRISM magazine, Vancouver Pride magazine and SAD Mag, where she is also an editor.
Christina is a Toronto-based freelance fashion writer. Her journey into the fashion industry began at age 17, when she was a dresser at Toronto Fashion Week. She worked her way up to head stylist at the CAFA Awards, eventually becoming an assistant for Victoria Beckham’s fashion show, and landing an internship at HUGO BOSS headquarters. Having gained a wealth of hands-on experience from a young age, she pursued a degree in fashion and journalism to share her unique perspectives. Now, Christina writes for Cadillac Fairview’s shopping blog, and contributes fashion and lifestyle stories to VITA Daily, ELLE Canada, The Kit, The Toronto Star, and more.
Amanda is a passionate Toronto-based freelance writer and blogger who loves to explore and find new adventures. When she's not writing about food, lifestyle or travel, she can be found pursuing the perfect tea latte or chasing after her determined toddler.
Katie (she/her) is a Vancouver-based writer and editor with 15+ years’ experience. Specializing in travel, design and wellness, she has written hundreds of articles, snapped dozens of published photos, and authored one book.
Mursal is a Toronto-based writer and content creator. When she's not writing about all things fashion and beauty, she's busy trying new fashion trends and beauty products. She's a pop culture fanatic who loves Barbie, Hello Kitty, and anything sparkly or pink.
Natalie is a Canadian travel writer and on-air expert who focuses on BIPOC and family travel. She currently has bylines in the Washington Post, Travel & Leisure, Toronto Star and Globe & Mail, among other international publications. You can catch Natalie chasing her three little boys, or sharing her travel tips on national television, radio or on her instagram: @_nattyp.
Lara is a freelance lifestyle, wellness and travel writer based in Toronto. Previously, she has worked as a senior editor at ELLE Canada and has contributed to FASHION, Chatelaine, Air Canada enRoute magazine, Refinery29, the Globe and Mail and The Toronto Star.
Based in Nova Scotia and Ontario, Emily MacCulloch and Ingrie Williams started their beauty content site The T-Zone in 2019. With a combined expertise of thirty-five years in the beauty and style industries, both women contribute regularly to Canada’s top titles, including Elle Canada, FASHION and Chatelaine. As established magazine editors and beauty writers, their hearts skip a beat whenever they encounter an innovative product, a genius brain behind a brand or a beauty trend that jumps off the red carpet or runway. For more accessible beauty content with an upbeat POV, follow along with them @t.zonebeauty.
Jill is a Vancouver-based writer and editor, specializing in wellness, fashion, beauty, and food and drink—and more recently, how they’re tied to sustainability. During her time as a magazine editor, she flew in a helicopter, donned a parka to sample spirits in a sub-zero tasting room, and actually had breakfast at Tiffany’s—all in the name of research. In addition to VITA, you can find her work in MONTECRISTO, Glam.com, Applied Arts, and others.
Ashley Harris is a freelance writer and editor, from Vancouver. She loves to write about all things food, fashion, beauty, travel and lifestyle. When she's not writing about hidden gem restaurants or must-visit destinations in BC, you can find her exploring the outdoors with her pup, Hercules. Find Ashley's words in Kind Magazine, datenight, Narcity, and of course, VITA. To keep up with her latest adventures in the city and beyond, check out her Instagram, @harris.ashley.
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