When you think about it, juice is a total makeover success story. We used to sip it from boxes back when losing baby teeth was a life event. Then, for a while, drinking juice was framed as empty caloric decadence, like hooking yourself up to a sugar IV. Not anymore—the rise of raw, cold-pressed juices and their commensurate cleanses have successfully rebranded that thing we used to just mix with alcohol as a waistline-reducing, skin-clearing, body-nourishing wonder-potion. Juice is basically what’s for dinner this epoch, or, if you’re lucky like we were when Vitae Juice stopped by our office, it’s what’s for all day long.
Our delivery was a rainbow—vigorous oranges, wholesome greens and the kind of deep purples that make one inhale very deeply and breathily murmur “antioxidants.” Of course, the Dark Cocoa flavor was a hit—with almonds, dates and cocoa, it was the perfect marriage of juice and chocolate milk. The Dark Greens (a virtuous mix of all of Peter Rabbit’s faves) made us feel like complete pessimists (it was awesome). And when our editor-in-chief brought the pineapple-y Brisk Yellow juice home, her kids drank it “like contraband pop.” Unpasteurized and additive-free, Vitae Juice (basically) guarantees all its products will explode nutrients into your system with the formidability of a thunderstorm … or a volcano, or something.
We’ll drink to that. —Adrienne Matei
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