Lifestyle & Parenting

VIP Room Announcement

March 1, 2017

Dear VIP Room member,

Like a bottle of Dom or the final frame of Love Actually, all good things must come to an end. After many years of good times, it’s time to lift the velvet rope on the VITA VIP Room. Based on feedback we’ve received from VIP Room members, and the recent success of the VITA Rewards program, we will be closing the VIP Room as of today, and coming back with a new version of VITA Rewards—one that’s available to everyone—in the spring.

No action is required to close your VIP account; we’ve got you covered and we’d like to thank you for your support over the years. The VIP Room has been an exciting place to test out ideas with our most dedicated subscribers, and we hope to keep the conversation going on the flip side, at

Stay tuned for VITA Rewards 2.0 to be announced in your regular city edition of the VITA newsletter soon!

Questions? You can reach us at


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