We first met Genesis Motors back in November, when the company made its Canadian debut. Now, we’re checking back in with the automaker, whose mission to infuse “human-centred luxury” into each and every one of its vehicles makes it very, very easy for us to imagine ourselves sitting squarely in the driver’s seat of one of these gorgeous cars.
A recent chat with Genesis product and marketing manager Patrick Danielson and creative manager, interior, Michel Glenissen revealed additional details about this exciting rollout, from the Genesis at Home experience (different to anything else on the market) to the design. As per Danielson, “Everything we do, from the product right to the customer experience, is designed to make people’s lives easier and to save them time.”
In the Canadian market, he explained, “we’re giving customers the tools to structure the ownership experience the way that they like. So, if you want to test-drive a car, we’ll bring it right to your home or office. And, when you’re ready to buy, you can actually do it totally online.”
While purchasing a new car in our PJs—along with other perks, like a five-year inclusive ownership plan that includes all maintenance, map updates and continual service with at-home pickup for service (yes, please)—sounds like a dream, let’s face it: in our (stylish) books, it often comes down to looks. Luckily, these vehicles have those in spades.
“We know what makes a luxury car,” Glenissen said, making our ears perk up (and not just due to his plush French accent). “Our aim is for a mix between perfect proportion and all those fine details that someone who is really into cars would and will appreciate.”
As such, a plethora of interesting and, in some cases, “avant-garde” features—think copper-coloured accents (apparently not so common among automobiles), high-quality leather seats and real wood panelling—can be found in models like the luxe G90 sedan. According to Glenissen, such details in their totality contribute to an overall feeling that “when you sit in your car, you are at home.”
“The ergonomics are perfect—everything falls naturally into place,” he said, pointing to the 21-inch advanced screen at the very centre of the dashboard, from which much of the remainder of the interior design flows. “The layout is horizontal, which creates a feeling of space and a calming atmosphere. Simultaneously, through the use of textures, of high-end, innovative materials, of beautiful accents—a feeling of excitement materializes, which is so important to car ownership.”
Technology, too, is key. In the case of the Genesis G80 Sport, coming this spring, Danielson points to a “look to the future,” thanks to standard Apple CarPlay and Android Auto software that “actually lets you take apps off your phone and use them as you’re driving, so you can answer texts via voice, stream your music, etcetera.” And then there’s Genesis Smart Sense: a group of technologies designed to help drivers, well, drive better.
“Everything from a system that will have the car break automatically to avoid a collision, to things like lane assist and blind-spot detection,” he said. “The line between where your consciousness ends and the Genesis’ begins is blurred.”
It’s this seamless blend of technology with traditional elements that has created something fresh and new in Genesis’ cars. In Glenissen and Danielson’s words, “something Canadian drivers can be excited about.”
We’re more than happy to get on board with that. —Noa Nichol
Learn more about Genesis at genesis.com and, if you happen to be in Vancouver between March 28 and April 2, 2017, be sure to visit them at booth V3 of the International Auto Show.
share:
Be the first to comment