Seriously “joi-ful” Snacking (Win! A $250 Kashi joi Prize Pack!)

We’ve all experienced it: a serious case of the mid-morning (or -afternoon) munchies. But with foodie culture—not to mention healthy eating—top of mind these days, where’s a flavourful, nourishing snack when you need it?

Enter Kashi joi, offering delightfully imaginative flavour combos in both their new nut bars (think Pistachio Fig & Lemon, Coconut Cranberry Almond and Raspberry Dark Chocolate Hazelnut) and almond butter energy nut bars (try Dark Chocolate Espresso Nut, Banana Chocolate Nut and Blueberry Maple Pecan). Nutritionally speaking, these babies are packed with wholesome, energy-boosting ingredients and boast 6 grams of protein per nut bar and between 9 and 10 grams of protein per almond butter energy nut bar. To top it all off, they’re all Non-GMO Project Verified, Certified Gluten Free, soy-free and Kosher, and made with no artificial flavours or colours.

As for the name, well, Chet Dhole, Senior Brand Manager, Kashi Canada, says it best: "We called the bars Kashi joi because we believe this space will welcome the joyful eating experience and exciting choices that our bars provide.” In fact, Kashi invites all Canadians to experience and share their moment of joy on Facebook and Instagram with #Kashijoi.

Now that—and our contest, where you could win a $250 Kashi joi prize pack; click here to find out how to enter—is worth jumping for joi about! —Noa Nichol

kashijoi.ca