Fashion & Shopping

Giving New Meaning to Pop Art

September 28, 2018

When it comes to launching new products in Canada, Tic Tac® knows how to do it with a POP!

Just in time for National Gum Chewing Day (September 30th, y’all), our favourite micro-sized-mints-maker introduced Tic Tac® GUM—and trust us, this isn’t your ordinary, run-of-the-mill chewing experience. Delivering a burst of freshness via a sweet crunchy shell on the outside and refreshing, long-lasting flavour inside, and available in three delicious minty and fruity flavours—Freshmint, Watermelon and Spearmint—this gum boasts the iconic Tic Tac® shape and size that’s made the brand so famous AND lets you customize flavour intensity based on the number of pieces you pop in your mouth. Best of all, with its unmistakable portable pack design, Tic Tac® GUM is easy and fun to share with others (sharing is caring!).

tic tac

As if that’s not enough excitement, to launch the gum in Canada Tic Tac® partnered with Canadian designer Tiffany Pratt and artist Frances Hahn to create a larger-than-life, interactive art installation using only Tic Tac® GUM pieces. Over the weekend the installation toured Toronto looking for fans to help recreate one of Hahn’s unique gum-inspired paintings, while brand ambassadors in Montreal and Vancouver wore interactive art gallery billboards and engaged consumers (i.e., you!) to contribute to the mosaic, too.

Of course, brand-new Tic Tac® GUM is available nationally in most grocery and convenience stores for all to enjoy … on National Gum Chewing Day and beyond! —Vita Daily


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