Channelling the same unconventional spirit as its soon-to-be launched campaign, Gucci hosted a party in L.A.’s Hollywood Forever Cemetery to announce the new faces of its Gucci Guilty fragrances.
The stars of the campaign, Academy Award-winning actor and musician Jared Leto and award-winning singer songwriter Lana Del Rey, attended the event, joining Gucci’s creative director Alessandro Michele. Enigmatic, eclectic and glamorous, the duo shows these sides of their characters in the campaign’s video and images, which also reveals the new bottle design for Gucci Guilty Pour Femme.
Hollywood Forever Cemetery has a special connection to the House and Michele. After the creative director attended a party there in honour of Johnny Ramone, it inspired pieces from the Gucci Spring Summer 2017 collection. The landmark is also a setting in scenes from the video of the new Gucci Guilty campaign, which will launch worldwide in January 2019. —Vita Daily
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