Health & Beauty

Benefit Bold is Beautiful

May 1, 2019

How much do we love Benefit? Let us count the ways! Not only does the beauty brand make stellar products that keep us looking ace, its commitment to empowering women and girls with its Bold is Beautiful program makes us proud!


Each year during the month of May, 100 per cent of proceeds from all Benefit brow waxes goes to support te company’s charity partners: Look Good Feel Better, Habitat for Humanity Canada and Girls Inc. Across these three organizations, women and girls are given access to wellness, economic self sufficiency and education. As a company founded by two bold, inspiring women, it is within the Benefit Cosmetics DNA to relentlessly fight for women in all aspects of their lives.

Additionally, Benefit is introducing a special-edition 3D BROWtones Magenta ($32)! Available from May 1st, 2019, in rose-gold packaging, this will be sold year-round with 100 per cent of proceeds going to the charity partners mentioned above. So turn your brows pink to support Benefit’s global philanthropy program, Bold is Beautiful and give back to women and girls! —Vita Daily


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