Hey Men, #MANiUP

From the “boys’ boys” to the “girly girls” and everyone in-between, colour is for everyone—and everyone deserves to express themselves with colour!

In OPI’s latest Color Is the Answer initiative, the nail brand took inspo from last fall’s trending story when a dad defended his little boy who was ridiculed for wearing nail polish. As a brand that believes colour has the power to heal, transform, empower and spark joy, the stance to #MANiUP and support colour for everyone was a natural decision. To share this message, OPI has collabed with the Creators Network to develop a conversational video series discussing how current stereotypes have kept men of all ages, genders and sexual orientations from experiencing the impact of colour on self-empowerment and self-expression.

The series tackles timely topics such as what it means to be masculine and why there’s an unnecessary stigma associated with men and nail colour. Today, manicures are all about creativity and individualism—so why are men excluded from this self-care ritual? In the videos, these men wear nail lacquer and share their thoughts, giving voice to their individual perspectives on a wide-reaching topic.

“I’ve always said that colour has the power to change your look—and your outlook,” says OPI co-founder and brand ambassador Suzi Weiss-Fischmann. “While traditionally nail lacquer has been associated with female definitions of beauty, there’s no reason why nail colour can’t be enjoyed by males as well. No longer are men’s skin care, hair care or other grooming products considered taboo—nails should be no different!

“These conversational videos are an important first step in normalizing and championing men and boys wearing nail colour if they want, because we believe Color is the Answer—for everybody,” she adds. “Colour can signify who we are and what we want to say to others. Colour can impact how we feel, our moods and our motivations. Colour is not just a female language, but a universal one!”

Check out two powerful videos on OPI’s YouTube channel and tell the men in your life to #MANiUP! —Vita Daily