To celebrate Canada Day this year, Estée Lauder Canada is launching a new Double Wear Stay-in-Place Makeup campaign, #ShadesofCanada, featuring 11 Canadians of different ages and ethnicities, all with a story to tell about their background and what finding the perfect foundation match means to them.
“We are proud to launch a campaign that celebrates Canadian diversity. Like our country, #ShadesofCanada is a cultural mosaic and a tribute to individuality, empowering Canadians to feel confident in their own skin,” says Julie Sutherland, brand manager, Estée Lauder Canada. “Our goal was to ensure that Estée Lauder customers, and those discovering the brand, are able to see themselves reflected in this localized campaign. Recognizing that Double Wear is produced in Canada, Double Wear truly is Made in Your Shade in Canada.”
First intro’d in 1997, Estée Lauder Stay-in-Place Makeup remains the brand’s No. 1 foundation, delivering 24-hour wear with a matte finish that looks flawless and natural. This cult-favorite foundation stays colour true with buildable, medium to full coverage that won’t look grey on deeper skintones. Available in 56 shades in Canada, women can feel confident that Double Wear is truly made in her shade.
#ShadesofCanada will launch, in time for Canada Day, across social media platforms and in-store with engaging video and display content, and Double Wear Stay-In-Place Makeup is available in 56 shades at all leading retailers and online. —Vita Daily
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