Lifestyle & Parenting

BFF and Ever and Ever

July 30, 2019

Today, July 30th, 2019, marks International Friendship Day—yet recent surveys show more than three-quarters of Canadians feel lonely and more than 50 per cent find making new friends as an adult challenging.


Bumble wants to change that. The social-connection app’s new global campaign #askingforafriend, in partnership with activist, actress and I Weigh founder Jameela Jamil, focuses on normalizing the need to form new friendships throughout life and supporting women to feel empowered and safe in doing so. At a time when so many of our connections are made online, Bumble Date, BFF and Bizz are helping people to create meaningful and long lasting connections in every area of their lives.

The best part? This August, Jameela will be hosting the Ultimate BFF Experience in Los Angeles, California, and new and existing Bumble users based in the U.K., U.S., Canada and Australia can apply now within Bumble BFF for a chance to win an all-expenses paid trip to attend! —Vita Daily


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