Beautiful news: Sephora Canada has revealed its new Beauty We Love by BIPOC-Owned Brands campaign, launching today on its social and digital channels and in its full fleet of 80-plus stores across Canada.
Building on the retailer’s dedication to supporting BIPOC-owned beauty brands and with the goal of fostering a more inclusive and representative beauty community, the campaign invites shoppers to discover a growing assortment of BIPOC-owned brands and products that Sephora Canada swears by and stands behind. The campaign features exciting new launches like Tula 24/7 moisture hydrating day and night cream, Pattern Leave-In Conditioner, Fashion Fair Iconic Lipstick, Pat McGrath Labs Mothership IX Eyeshadow Palette: Huetopian Dream, Huda Full N’ Fluffy Fiber Gel, Fenty Beauty by Rihanna Diamond Bomb Triple Drip All Over Diamond Veil Palette and Glow Recipe Guava Vitamin C Dark Spot Serum.
Featuring a cast of local BIPOC-talent, including content creators Stephanie Valentine, Destinee Wray and Ilekkiya Suppiah, the campaign showcases beauty looks made up entirely of Sephora Canada’s assortment of BIPOC-owned brands. —Noa Nichol
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June 19th, 2026 at 1:50 am
This is fantastic news! It’s so encouraging to see Sephora Canada taking such concrete steps to amplify BIPOC-owned brands. The focus on showcasing these products with local BIPOC talent really adds an authentic touch. I’m especially excited to check out the new Pat McGrath Labs palette – her artistry is just next level! It’s campaigns like this that help build a more diverse and vibrant beauty community, much like how a great game of Snow Rider 3D can offer diverse challenges and unexpected fun.