Dream TEAm

With several fashion collaborations under her belt, Canadian content creator Sasha Exeter felt it was high (tea) time to partner on a different sort of product. Teaming with Tetley, her custom herbal tea, Be Still, boasts soothing notes of spicy ginger and sweet, mellow honey (both flavours from her childhood) to create a perfect blend rooted in comfort and nostalgia. The perfect addition to your daily tea ritual, Be Still encourages Canadians to take the time to pause, unwind and embrace the moment. —Noa Nichol

Congrats, Sasha, on your collab with Tetley! When and how did this partnership come about, and what made it a perfect fit for you?

I’ve been drinking tea for as long as I can remember and have been a longtime fan of Tetley. I’ve been working with the brand for many years now so this just felt like a natural fit, to collaborate on a custom, signature tea blend. It’s an absolute dream to have been given the opportunity to create the Be Still signature blend to share with tea lovers across Canada.

Tell us about the process of creating your limited-edition custom tea blend, Be Still, with Tetley.

The last year has been a fascinating and eye-opening experience, working on this project. When I started to think about flavours and what I wanted it to taste like, I pulled inspiration from my childhood experiences of tea time and the flavours I’ve always found to be soothing: ginger and honey. I worked closely with Tetley’s master blenders in the U.K. to perfect the blend. I also had the help of my amazing online community. I like to look to them for feedback in projects of this scale and polled them very early on, as I wanted to create something that I know they would love, too. Lucky for me, most were wanting a warming herbal tea, which the team and I thought was the perfect choice for the fall/winter season, featuring flavours that are both classic and universally loved.

What do you hope those who drink this tea experience or feel while sipping?

I’m a big believer in self-care and the value of taking time to recharge. Be Still was created with these beliefs in mind: offering tea drinkers an opportunity to pause, unwind and embrace the moment. The key flavour notes also reminded me so much of my childhood and British-Caribbean roots. Plus, I just loved the idea of creating something that was nostalgic to me.

What does curling up with a piping cup of tea do for your wellbeing during a busy day/week … or hectic holiday season?!

I’d say I have a favourite tea for every season, occasion and mood, but Be Still is perfect for any moment that calls for a bit of calm.

tetley.ca