Toronto Influencer: Sasha Exeter

November 29, 2021

Our featured influencer for this first issue of VITA Toronto is Sasha Exeter—we simply couldn’t think of a better fit to kick of our East Coast edition! Read all about Sasha below, and watch for more fabulous influencer insights in the coming months! —Vita Daily

Hi Sasha! Please tell us a bit about yourself to start.

I am a 40-something former corporate hustler-turned-entrepreneur and mama to Maxwell. As I’ve gotten further into my career, my job title seems to have gotten longer (giggles), but I think I am most known for being a content creator who has recently been able to add “designer” to the list of things I do now, which is pretty cool!

How do you use your platform to impact those who follow you?

I just live my true, authentic life online. Sharing the highs and, of course, the lows, with my community. There is a lot of “perfection” or perceived perfection in the social space, so I think that being vulnerable, open and honest regarding wellness, mental health, co-parenting, self-love and fitness has just been what’s inspired those who follow me. I am far from perfect and have had to deal with my own fair share of challenges along the way, but I’ve still managed to find happiness and success—and if my journey can inspire even just one person out there, I feel like I’ve done my job!

What’s your personal style/beauty mantra?

The older I get, I’ve really leaned into the “less is more” mantra for basically everything, but especially when it comes to my personal style and beauty/skin-care routine.

’Tis the season! What’s your favourite thing about the holidays?

Spending time with loved ones. Our family really gets into the holiday spirit, especially Maxwell. I have continued the same traditions at home we had growing up when I was little: listening to the same holiday playlists, getting dressed up to put up the tree, baking and all the holiday movies. It’s truly a magical time of year.

How will you be spending the holidays this year?

Relaxing, refilling my cup and fully enjoying the festive season with my family and friends. I’m so grateful 2021 was a successful and eye-opening year, and look forward to the adventures that 2022 will bring.

What’s your top holiday 2021 gift pick to give and/or receive?

I typically prefer to give practical items that I know will be loved and used, though there are people on my list who I go all out for, and like to surprise with something over-the-top like jewelry, that I know they wouldn’t buy for themselves. I know one thing for sure though: everyone on my list will be receiving Be Still, my delicious custom tea collaboration with Tetley. It’s an herbal tea with notes of ginger and honey that tastes incredible and encourages moments of peace. With the holidays being such a hectic time of year and with it made with calming moments in mind, it makes for a great stocking stuffer and the perfect addition to someone’s daily tea ritual.

Follow Sasha online and on Instagram. Photos by David Pike.


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