Spring Influencer: Roxy Earle

March 22, 2022

Our featured influencer this month is Roxy Earle, —a confidence guru, body activist and TV star whose latest launch, the Ana app, aims to inspire women to feel happier, healthier and more confident. Read all about Roxy below, and watch for more fabulous influencer insights in the coming months! —Vita Daily

Hi Roxy! Tell us about your new Ana app.

Ana was born out of my journey to transforming my mind, body and soul over the last few years. I was tired of waking up not feeling my best, and the “aha” moment for my health was when I started tuning into my cycles and hormones and the effect that had on how I felt mentally. All of this was brought into focus by the mental-health crisis women were facing during the pandemic and the need for tools that would help them take back their happiness and confidence. Ana’s technology identifies patterns in a woman’s mindset and physical feelings to better predict how she will feel each week. This, combined with the medical expertise of how our hormones change throughout our cycle, help Ana to understand what practices and insights a woman needs each day. For example, Ana can help a woman understand that each month she may see a dip in energy or feel irritable around the same time, and then provide her with mental-wellness practices to help combat those feelings .

How do you think having a better understanding of the link between our physical and mental wellbeing can benefit us overall?

Traditionally these are two sides of wellness that never intersect—physical and mental—but how can we tell a woman to live her best life if she is not happy in her heart and confident in her mind? She can only truly be healthy when her mind matches her physical wellness.

What’s your personal style/beauty mantra?

The most beautiful thing you can be is yourself! And of course #MySizeRox.

Spring is coming! What’s your favourite thing about the season?

As the winter thaws it gives us the opportunity to melt away the stress of the season and brings on a new sense of excitement and joy for warmer days—I love that about the seasons.

Follow Roxy on Instagram and check out the Ana app here.


Leave a Reply

Your email address will not be published. Required fields are marked *


get social


get more out of


Want the best, curated headlines and trends on the fly?

get more out of vita

Sign up for one, or sign up for all!