There’s little that makes us happier (or hungrier) than seeing blueberry season officially start in B.C.—and this year, that kick off (which officially happens on July 15, a.k.a., BC Blueberry Day) is even more special thanks to the return of an online AND in-real-life celebration called Go Blue BC (#GoBlueBC for all you hashtaggers out there), which features both a virtual hub filled with exciting blueberry-related activities, plus in-person events popping up across the province!
From July 15 to August 7, celebrate the bounty and beauty of B.C. blueberries (they’re a superfood, you know!) by visiting GoBlueBC.ca, presented by the BC Blueberry Council. There, you’ll find a full field’s worth of videos, grower interviews, recipes, kiddo-friendly activities and an exciting contest to win a Zygg e-bike! And, on social media, follow Go Blue BC Ambassadors Healthy Family Living, Jessi Hankin and Vanessa Ortynsky, who will all be sharing blueberry content with their audiences. Be sure to tag them in any of your social media posts!
IRL, there are activities, events and happenings across B.C.—and for berry good reason! British Columbia is the largest grower of highbush blueberries in Canada, and ranks as one of the top 10 producers in the world! To celebrate, on the evening of July 15, Vancouver’s iconic BC Place Stadium will turn its lights blue, illuminating the False Creek skyline in honour of BC’s most prized berry. The next day, head to downtown Abbotsford, noon to 8 p.m., for Berry Fest, with entertainment, children’s rides, a fishing pond, local crafts and luscious market-style foods. For more fun, head to the UBC Blueberry Festival on July 20, 21 and 22 outside the UBC bookstore. Enjoy a blueberry pancake breakfast, chef demonstration and other delectable blueberry-baked goods. On July 20, you’ll be able to purchase the freshest berries from a local farmer at the UBC Farm Market.
Hungry? These businesses are recognized Go Blue BC restaurant supporters, serving up homemade BC Blueberry menu items, while supplies last: Bel Café, Torafuku, Rain or Shine and Naramata Inn. As for gobbling up the blue goodness at home, the website also includes info about B.C. blueberry producers, helping you find the most deliciously fresh berries in your area. Go Blue BC! —Vita Daily