Our friends at H&M are on a mission—a mission to democratize sportswear and get the whole world and everybody moving comfortably and confidently. And, we’re with them, 100 per cent.
Today marks the launch of a new brand called H&M Move, which offers a more accessible vision of sport by reframing it as movement and celebrating the fact that everyone on the planet is already a Mover, regardless of age, ability, race, gender, body shape or size. Designed for both women and men, H&M Move’s initial offerings include a wide range of “movewear” designed to bounce, flex, skip and flow—you know, whatever it is that moves you! Choose from a variety of Move Essentials, like functional tops, lightweight jackets and a broad selection of tights and bras, alongside items specifically designed to train and run. The label makes use of four exclusive materials the provide different features, like extra support, breathability, and protection against wind and rain. A simple naming system means you need only glance at the name of each material to understand what it does and how it helps you move.
To celebrate the launch, H&M Move is lifting off with a global workout featuring acclaimed choreographer JaQuel Knight (responsible for some of the most iconic dances of our time and multiple SuperBowl shows) and fitness icon Jane Fonda (whoa!). The two “forever movers” pair up in a video that invites the world to, what else? Move!
“I’ve spent a lot of my own life getting people to move and was naturally drawn to the mission of H&M Move to get the whole world moving,” says Jane, who 40 years after the release of her first workout video, remains an iconic actor, activist, feminist, writer and forever mover. “I also really liked their philosophy of ‘movewear’ over ‘sportswear.’ To me, it’s not about sports or being the most athletic. It’s about giving your body the kind of movement it needs to stay healthy so it can take care of you.”
In fact, the first rollout of the new range will include the H&M Move Monogram Collection, worn by Jane and JaQuel in the launch film, featuring tracksuits sporting logo play and reflective detailing. (Spoiler alert: they’re movement ready and super stylish, to boot!)
How about it? Let’s make a move, with H&M Move! —Vita Daily
Win! A $150 H&M Move Gift Card!
Congrats Cathy K. of Winnipeg, MB, who will receive a $150 H&M Move gift card! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadaily.ca. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.
August 4th, 2022 at 9:46 am
You couldn’t have a better model!
This line is fabulous!
I’ll definitely check it out.
August 4th, 2022 at 9:51 am
Walking is my favourite way to move,
August 4th, 2022 at 10:12 am
Going on the treadmill
August 4th, 2022 at 10:25 am
Walking the dog!
@food4yuu
August 4th, 2022 at 10:26 am
My type of exercise is dog walking ??
August 4th, 2022 at 10:36 am
Walking mama_to_oli
August 4th, 2022 at 10:42 am
Walking and Pilates are my favourite ways to move. Also, yay for Jane Fonda!!!!
Instagram handle: jenmorse_74
August 4th, 2022 at 10:52 am
stretching & walking are my fave way to move
@hillview37
August 4th, 2022 at 10:53 am
I like to walk
August 4th, 2022 at 11:14 am
A nice nature walk. @farting_frog
August 4th, 2022 at 11:19 am
Running and yoga! IG: @Juelzdinh
August 4th, 2022 at 11:35 am
Long walks
@xmontrealer4
August 4th, 2022 at 11:43 am
Jane Fonda is a great inspirational and aspirational ambassador for this new @hm_move line. I hope my HIIT training that I currently enjoy helps me look like Jane many years from now! @rosegrissom
August 4th, 2022 at 12:51 pm
I love going for walks with our pets.
August 4th, 2022 at 1:22 pm
Hiking and dancing are my favourite ways to move. Insta is allikitten06@gmail.com
August 4th, 2022 at 1:29 pm
Going for a long walk
August 4th, 2022 at 1:30 pm
Going for a long walk to
August 4th, 2022 at 1:33 pm
Favorite way to move is walking my dog! @maryandcedar
August 4th, 2022 at 1:36 pm
I love to dance, just like Jane Fonda!!
@mothersandaughters
August 4th, 2022 at 1:36 pm
My favorite way to move is to dance around for no reason in particular.
I live in Hamilton, Ontario.
@stephy905
August 4th, 2022 at 1:54 pm
To keep moving I enjoy going on hikes.
@winniehook4
August 4th, 2022 at 2:05 pm
Biking and walking are my favourite ways to move!
@sodabean
August 4th, 2022 at 2:35 pm
Running in my neighbourhood and doing cardio on the staircase @luckyjo444
August 4th, 2022 at 3:12 pm
I love to go nature hikes. The provincial trails are fantastic.
Instagram @kingsleyvintage
August 4th, 2022 at 3:20 pm
I love to do yoga. @asherares
August 4th, 2022 at 3:27 pm
Walking ??♀️?
@mmsittie
August 4th, 2022 at 3:31 pm
I like to take a walk to the park near my home
August 4th, 2022 at 3:46 pm
My favourite way to move is to go walking with friends!
@webbergloria
#HMmove #HoweverYouMove
August 4th, 2022 at 3:51 pm
Happy to see the perfect ambassador for this line. Jane is never giving up fitness and it clearly shows. Great choice H&M!!
August 4th, 2022 at 3:54 pm
My favourite way to move is aerobics. Feel that burn!!!
August 4th, 2022 at 5:32 pm
Walking! Love being outside!
August 4th, 2022 at 6:20 pm
Walking keeps me active. @wghutton
August 4th, 2022 at 7:05 pm
I love hiking
@mmsittie
August 4th, 2022 at 9:20 pm
@favouritesforfun
My Favourite Way to move is biking in the mountains! so refreshing
August 4th, 2022 at 9:56 pm
This line looks fantastic. Love it all.
August 4th, 2022 at 10:42 pm
I enjoy walking on a high incline on the treadmill.
@ranjpower
August 5th, 2022 at 6:27 am
I like swimming. IG @minty_mo2020
August 5th, 2022 at 6:53 am
Running! @tabby_1972
August 5th, 2022 at 8:42 am
I love doing a outdoor 4K everyday. ??♀️
August 5th, 2022 at 9:25 am
Daily walks is what I do!
August 5th, 2022 at 10:58 am
Love trail walks !!
@gfan25
August 5th, 2022 at 11:14 am
Walking and yoga for me on ig lillianmb23
August 5th, 2022 at 3:03 pm
walking. thanks
@asdsafel
August 5th, 2022 at 8:37 pm
taking the dog for a walk.
@conkatp
August 5th, 2022 at 10:36 pm
Yoga!
@noodleball
August 6th, 2022 at 6:20 am
i love exercising in VR (beat saber, etc.)!
@seafoodmwg on ig
August 6th, 2022 at 6:35 am
I enjoy walking!
@greco2412
August 6th, 2022 at 9:31 am
Playing tennis! @adriennstagram
August 6th, 2022 at 2:22 pm
I love to move to zumba! ??
@danaqueen1111
Abbotsford, BC
August 6th, 2022 at 9:59 pm
Hiking! ?
@paustachio
August 7th, 2022 at 7:30 am
Walking, dancing ?? IG @loucanlife
August 7th, 2022 at 7:10 pm
I enjoy playing tennis!
@fundandsun24
August 7th, 2022 at 9:28 pm
Jogging @swapansingh
August 8th, 2022 at 7:34 am
I love to go hiking!!
@karlagraces
August 8th, 2022 at 4:50 pm
Going for a daily walk after stretching.
@weelkesr
August 8th, 2022 at 5:05 pm
I like to walk. @maibdan
August 8th, 2022 at 8:25 pm
dancing.
@ leikps7
August 8th, 2022 at 9:23 pm
Strength training!
@spillymilly
August 9th, 2022 at 5:05 pm
Walking with my dogs! @kimmiecapp
August 9th, 2022 at 7:58 pm
love to dance. thx
@maildropk
August 10th, 2022 at 1:44 pm
Running @lyungcr
August 10th, 2022 at 3:33 pm
My fav way to move is walking and gardening. @muckymoo2
August 10th, 2022 at 4:20 pm
Kickboxing is my favourite way to work out.
@nicolthe_pickle
August 10th, 2022 at 7:18 pm
Zumba @squirmer03
August 11th, 2022 at 5:19 pm
Favourite way to move is walking and yoga. @lebeau5450