Fashion & Shopping

H&M Wants To Move The World With This New Sportswear Launch (Win!)

August 4, 2022

Our friends at H&M are on a mission—a mission to democratize sportswear and get the whole world and everybody moving comfortably and confidently. And, we’re with them, 100 per cent.

Today marks the launch of a new brand called H&M Move, which offers a more accessible vision of sport by reframing it as movement and celebrating the fact that everyone on the planet is already a Mover, regardless of age, ability, race, gender, body shape or size. Designed for both women and men, H&M Move’s initial offerings include a wide range of “movewear” designed to bounce, flex, skip and flow—you know, whatever it is that moves you! Choose from a variety of Move Essentials, like functional tops, lightweight jackets and a broad selection of tights and bras, alongside items specifically designed to train and run. The label makes use of four exclusive materials the provide different features, like extra support, breathability, and protection against wind and rain. A simple naming system means you need only glance at the name of each material to understand what it does and how it helps you move.

To celebrate the launch, H&M Move is lifting off with a global workout featuring acclaimed choreographer JaQuel Knight (responsible for some of the most iconic dances of our time and multiple SuperBowl shows) and fitness icon Jane Fonda (whoa!). The two “forever movers” pair up in a video that invites the world to, what else? Move!

“I’ve spent a lot of my own life getting people to move and was naturally drawn to the mission of H&M Move to get the whole world moving,” says Jane, who 40 years after the release of her first workout video, remains an iconic actor, activist, feminist, writer and forever mover. “I also really liked their philosophy of ‘movewear’ over ‘sportswear.’ To me, it’s not about sports or being the most athletic. It’s about giving your body the kind of movement it needs to stay healthy so it can take care of you.”

In fact, the first rollout of the new range will include the H&M Move Monogram Collection, worn by Jane and JaQuel in the launch film, featuring tracksuits sporting logo play and reflective detailing. (Spoiler alert: they’re movement ready and super stylish, to boot!)

How about it? Let’s make a move, with H&M Move! —Vita Daily

Win! A $150 H&M Move Gift Card!

Congrats Cathy K. of Winnipeg, MB, who will receive a $150 H&M Move gift card! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.


  1. Velma Sandry

    August 4th, 2022 at 9:46 am

    You couldn’t have a better model!
    This line is fabulous!
    I’ll definitely check it out.

  2. Florence Cochrane

    August 4th, 2022 at 9:51 am

    Walking is my favourite way to move,

  3. Diane Belanger

    August 4th, 2022 at 10:12 am

    Going on the treadmill

  4. Yuki

    August 4th, 2022 at 10:25 am

    Walking the dog!


  5. Angela

    August 4th, 2022 at 10:26 am

    My type of exercise is dog walking 🐕😂

  6. Lisa

    August 4th, 2022 at 10:36 am

    Walking mama_to_oli

  7. Jennifer Morse

    August 4th, 2022 at 10:42 am

    Walking and Pilates are my favourite ways to move. Also, yay for Jane Fonda!!!!
    Instagram handle: jenmorse_74

  8. Rosanne Robinson

    August 4th, 2022 at 10:52 am

    stretching & walking are my fave way to move

  9. Lynda Larsen-Baldry

    August 4th, 2022 at 10:53 am

    I like to walk

  10. So La

    August 4th, 2022 at 11:14 am

    A nice nature walk. @farting_frog

  11. Julia D.

    August 4th, 2022 at 11:19 am

    Running and yoga! IG: @Juelzdinh

  12. Pnina

    August 4th, 2022 at 11:35 am

    Long walks


  13. roseg

    August 4th, 2022 at 11:43 am

    Jane Fonda is a great inspirational and aspirational ambassador for this new @hm_move line. I hope my HIIT training that I currently enjoy helps me look like Jane many years from now! @rosegrissom

  14. Christina Petrisor

    August 4th, 2022 at 12:51 pm

    I love going for walks with our pets.

  15. Allison

    August 4th, 2022 at 1:22 pm

    Hiking and dancing are my favourite ways to move. Insta is

  16. Melanie foreman

    August 4th, 2022 at 1:29 pm

    Going for a long walk

  17. Melanie foreman

    August 4th, 2022 at 1:30 pm

    Going for a long walk to

  18. MaryM

    August 4th, 2022 at 1:33 pm

    Favorite way to move is walking my dog! @maryandcedar

  19. Alayne Langford

    August 4th, 2022 at 1:36 pm

    I love to dance, just like Jane Fonda!!

  20. Stephanie LaPlante

    August 4th, 2022 at 1:36 pm

    My favorite way to move is to dance around for no reason in particular.
    I live in Hamilton, Ontario.


  21. Micheline

    August 4th, 2022 at 1:54 pm

    To keep moving I enjoy going on hikes.


  22. Siobhan

    August 4th, 2022 at 2:05 pm

    Biking and walking are my favourite ways to move!

  23. Josee B

    August 4th, 2022 at 2:35 pm

    Running in my neighbourhood and doing cardio on the staircase @luckyjo444

  24. Kingsley

    August 4th, 2022 at 3:12 pm

    I love to go nature hikes. The provincial trails are fantastic.
    Instagram @kingsleyvintage

  25. Janet M

    August 4th, 2022 at 3:20 pm

    I love to do yoga. @asherares

  26. Marilyn

    August 4th, 2022 at 3:27 pm

    Walking 🏃🏼‍♀️🏊

  27. Amy liu

    August 4th, 2022 at 3:31 pm

    I like to take a walk to the park near my home

  28. Gloria Webber

    August 4th, 2022 at 3:46 pm

    My favourite way to move is to go walking with friends!
    #HMmove #HoweverYouMove

  29. Diane Orgar

    August 4th, 2022 at 3:51 pm

    Happy to see the perfect ambassador for this line. Jane is never giving up fitness and it clearly shows. Great choice H&M!!

  30. Diane Orgar

    August 4th, 2022 at 3:54 pm

    My favourite way to move is aerobics. Feel that burn!!!

  31. Mel Dunn

    August 4th, 2022 at 5:32 pm

    Walking! Love being outside!

  32. Wendy hutton

    August 4th, 2022 at 6:20 pm

    Walking keeps me active. @wghutton

  33. Nick

    August 4th, 2022 at 7:05 pm

    I love hiking

  34. Tara

    August 4th, 2022 at 9:20 pm

    My Favourite Way to move is biking in the mountains! so refreshing

  35. Louise Smith

    August 4th, 2022 at 9:56 pm

    This line looks fantastic. Love it all.

  36. Ranjit

    August 4th, 2022 at 10:42 pm

    I enjoy walking on a high incline on the treadmill.

  37. Monique L.S.

    August 5th, 2022 at 6:27 am

    I like swimming. IG @minty_mo2020

  38. Tabby72

    August 5th, 2022 at 6:53 am

    Running! @tabby_1972

  39. Cookie Gigan

    August 5th, 2022 at 8:42 am

    I love doing a outdoor 4K everyday. 🏃🏻‍♀️

  40. M Liz Beisel

    August 5th, 2022 at 9:25 am

    Daily walks is what I do!

  41. Gloria

    August 5th, 2022 at 10:58 am

    Love trail walks !!

  42. Lillian Brown

    August 5th, 2022 at 11:14 am

    Walking and yoga for me on ig lillianmb23

  43. l p

    August 5th, 2022 at 3:03 pm

    walking. thanks

  44. klp

    August 5th, 2022 at 8:37 pm

    taking the dog for a walk.

  45. Chelsie

    August 5th, 2022 at 10:36 pm


  46. Rachel C.

    August 6th, 2022 at 6:20 am

    i love exercising in VR (beat saber, etc.)!

    @seafoodmwg on ig

  47. Jennifer

    August 6th, 2022 at 6:35 am

    I enjoy walking!

  48. Adrienne

    August 6th, 2022 at 9:31 am

    Playing tennis! @adriennstagram

  49. Dana Miller

    August 6th, 2022 at 2:22 pm

    I love to move to zumba! 🎵🎵
    Abbotsford, BC

  50. Paula

    August 6th, 2022 at 9:59 pm

    Hiking! 🏔

  51. Lara Lou

    August 7th, 2022 at 7:30 am

    Walking, dancing 💃🏻 IG @loucanlife

  52. Adelia marchese

    August 7th, 2022 at 7:10 pm

    I enjoy playing tennis!


  53. Swapandeep Singh

    August 7th, 2022 at 9:28 pm

    Jogging @swapansingh

  54. Karla Sceviour

    August 8th, 2022 at 7:34 am

    I love to go hiking!!

  55. KaLei

    August 8th, 2022 at 4:50 pm

    Going for a daily walk after stretching.

  56. Danny M

    August 8th, 2022 at 5:05 pm

    I like to walk. @maibdan

  57. LeiK

    August 8th, 2022 at 8:25 pm

    @ leikps7

  58. Cheryl Miller

    August 8th, 2022 at 9:23 pm

    Strength training!

  59. Kimberley C

    August 9th, 2022 at 5:05 pm

    Walking with my dogs! @kimmiecapp

  60. Kari

    August 9th, 2022 at 7:58 pm

    love to dance. thx

  61. Yung L

    August 10th, 2022 at 1:44 pm

    Running @lyungcr

  62. Iris Nixon

    August 10th, 2022 at 3:33 pm

    My fav way to move is walking and gardening. @muckymoo2

  63. Nicole Graham

    August 10th, 2022 at 4:20 pm

    Kickboxing is my favourite way to work out.

  64. Ming K

    August 10th, 2022 at 7:18 pm

    Zumba @squirmer03

  65. sandra Lebeau

    August 11th, 2022 at 5:19 pm

    Favourite way to move is walking and yoga. @lebeau5450

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