Did you know: more than half of Gen Z consumers want products that are tailor made for them, according to a McKinsey study? Further, a recent Adweek intelligence study found that 75 per cent of U.S. Internet users believe personalization is critical to a brand’s longevity in today’s marketplace! And Deloitte data indicates a pronounced demand for personalized gifts and goods across all segments.
With personalization at a fever pitch, customization is at the top of everyone’s mind as they head back to school and college. Enter Fjällräven. This year, the brand is powering personalization with its traditional Kånken backpacks and the new Kånken Me. With Kånken Me, consumers of all ages can explore their creativity and personalize their very own Kånken to reflect their colourful personality, match it with their fave jacket or just improvise (to top it all off, there are more than 100 billion colour combinations!). You can also bring in any beloved Kånken, new or old, to a Fjällräven store and one of the in-house tailors will sew on any stickers, patches or pins so you can head back to school your way.
While it hurts to see summer coming to an end, this cool, customizable Kånken Me backpack program sure does ease the pain. —Vita Daily
Win! A Fully Customized $170 Kånken Me Backpack!
Congrats Kellyann P. of Mirabel, QC, who will receive a Fully Customized $170 Kånken Me Backpack! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadaily.ca. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.
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August 12th, 2022 at 9:22 am
Mint green!
@rachelanncartwright
August 12th, 2022 at 9:27 am
Sunshine yellow
@muckymoo2
August 12th, 2022 at 9:42 am
My fave colour is Yellow! @susie_mc78
August 12th, 2022 at 9:47 am
If I won, I’d customize using clay with spicy orange and ox red for straps and pockets!
@sherylyoung
August 12th, 2022 at 10:34 am
My fav colour is purple! ?
Ig: @mochiidonutz
August 12th, 2022 at 10:41 am
Black! @jenniferrng_
August 12th, 2022 at 11:22 am
Blue ? Instagram- marianne_m1979
August 12th, 2022 at 11:33 am
Blue!
@chloeanna2003
August 12th, 2022 at 11:41 am
My favourite colour is a mix between the mint and black! It would be sooo cool!
August 12th, 2022 at 12:27 pm
blue. thanks
@asdsafel
August 12th, 2022 at 12:55 pm
cobalt blue @rosehavenca
August 12th, 2022 at 1:00 pm
Blue @Coco_pops90
August 12th, 2022 at 1:06 pm
I like purple.
IG @minty_mo2020
August 12th, 2022 at 1:30 pm
My fave colour is blue.
@hillview37
August 12th, 2022 at 1:59 pm
Blue ??? @fcochrane2019
August 12th, 2022 at 2:17 pm
I love wearing all shades of blue!
@velma_sandry
August 12th, 2022 at 2:23 pm
Green ? I love Fjallraven, one of my all time favorite brands! @bea.triceratops
August 12th, 2022 at 2:46 pm
Red.
@conkatp
August 12th, 2022 at 2:57 pm
Burgandy is my favourite colour
@myjohnrnason009
Edit profile
August 12th, 2022 at 3:01 pm
My favorite color is red or hot pink.
@stephy905
August 12th, 2022 at 3:17 pm
Mint green @C.D.AdventuresInThePeace
August 12th, 2022 at 3:24 pm
Navy Blue! @jenelleefraser
August 12th, 2022 at 3:54 pm
My fav colour is Frost Green?
@tungmongold
August 12th, 2022 at 4:09 pm
Fav color
Pink
August 12th, 2022 at 4:34 pm
black. thx
@maildropk
August 12th, 2022 at 4:35 pm
My favourite colour is light blue on ig @lillianmb23
August 12th, 2022 at 4:40 pm
Blue ?? @plumerea
August 12th, 2022 at 4:41 pm
Pink is my favourite colour!
IG: @nothing.is.impopsicle
August 12th, 2022 at 5:11 pm
Pink ? is my favourite colour
@miketammy23
August 12th, 2022 at 6:10 pm
my favourite colour definitely purple this year
August 12th, 2022 at 6:51 pm
Burgundy @gammiediana
August 12th, 2022 at 6:57 pm
Pink!!
@vannarip
August 12th, 2022 at 7:34 pm
Blue!
@food4yuu
August 12th, 2022 at 7:34 pm
Black !!!
@ambie.cy
August 12th, 2022 at 7:54 pm
deep blue
@weelkesr
August 12th, 2022 at 8:53 pm
Blue
August 13th, 2022 at 12:51 am
Green is my favourite colour!
@kampar77
August 13th, 2022 at 4:34 am
Mint green
@xmontrealer4
August 13th, 2022 at 8:01 am
Blue! @tabby_1972
August 13th, 2022 at 11:04 am
Blue @mama_to_oli
August 13th, 2022 at 2:27 pm
Orange ?
@feed_me_nina
August 13th, 2022 at 5:27 pm
Favorite colour is green. @maryandcedar
August 13th, 2022 at 9:17 pm
Like the blue tones @SThompson788
August 13th, 2022 at 9:20 pm
Like the blue tones @SThompson788
[cannot see my post in the replies, so am re-posting. If duplicate, please ignore this comment]
August 14th, 2022 at 5:31 am
I LOVE the Flamingo Pink colour ?
@bakermama87
August 14th, 2022 at 12:41 pm
Pink!
@KadyinYYC
August 14th, 2022 at 4:51 pm
red.
@leikps7
August 15th, 2022 at 3:03 pm
My fav colors are black & red!
@deiterdoo
North Vancouver
August 15th, 2022 at 11:42 pm
Pink!
@mcox12
August 16th, 2022 at 2:26 pm
Green
IG queen_linda
August 16th, 2022 at 8:33 pm
My favourite colour is blue.
winniehook4
August 17th, 2022 at 7:06 am
My favorite color is blue
@kristymun
August 17th, 2022 at 3:01 pm
blue @lebeau5450
August 17th, 2022 at 6:32 pm
Purple
@kdeclerico
August 18th, 2022 at 5:37 am
Every shade of blue
@anscrming
August 18th, 2022 at 6:09 pm
purple. @SweetTD93
August 19th, 2022 at 9:28 am
I love blue!
@love.eat.laugh
August 19th, 2022 at 1:47 pm
Red @bella_loulou1
August 19th, 2022 at 8:13 pm
I would like to customize with purple and yellow.. my favourite colour is purple
Instagram @notrealsherin