Lifestyle & Parenting

Go Back To School With An Iconic Customized Backpack (Win!)

August 11, 2022

Did you know: more than half of Gen Z consumers want products that are tailor made for them, according to a McKinsey study? Further, a recent Adweek intelligence study found that 75 per cent of U.S. Internet users believe personalization is critical to a brand’s longevity in today’s marketplace! And Deloitte data indicates a pronounced demand for personalized gifts and goods across all segments.

With personalization at a fever pitch, customization is at the top of everyone’s mind as they head back to school and college. Enter Fjällräven. This year, the brand is powering personalization with its traditional Kånken backpacks and the new Kånken Me. With Kånken Me, consumers of all ages can explore their creativity and personalize their very own Kånken to reflect their colourful personality, match it with their fave jacket or just improvise (to top it all off, there are more than 100 billion colour combinations!). You can also bring in any beloved Kånken, new or old, to a Fjällräven store and one of the in-house tailors will sew on any stickers, patches or pins so you can head back to school your way.

While it hurts to see summer coming to an end, this cool, customizable Kånken Me backpack program sure does ease the pain. —Vita Daily

Win! A Fully Customized $170 Kånken Me Backpack!

Congrats Kellyann P. of Mirabel, QC, who will receive a Fully Customized $170 Kånken Me Backpack! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.


  1. Rachel C.

    August 12th, 2022 at 9:22 am

    Mint green!


  2. Iris Nixon

    August 12th, 2022 at 9:27 am

    Sunshine yellow


  3. Susie McAdam

    August 12th, 2022 at 9:42 am

    My fave colour is Yellow! @susie_mc78

  4. Sheryl Young

    August 12th, 2022 at 9:47 am

    If I won, I’d customize using clay with spicy orange and ox red for straps and pockets!

  5. @mochiidonutz

    August 12th, 2022 at 10:34 am

    My fav colour is purple! 💜

    Ig: @mochiidonutz

  6. Jennifer

    August 12th, 2022 at 10:41 am

    Black! @jenniferrng_

  7. Marianne

    August 12th, 2022 at 11:22 am

    Blue 💙 Instagram- marianne_m1979

  8. Lisa Lundstrom

    August 12th, 2022 at 11:33 am



  9. Amanda Rowlands

    August 12th, 2022 at 11:41 am

    My favourite colour is a mix between the mint and black! It would be sooo cool!

  10. l p

    August 12th, 2022 at 12:27 pm

    blue. thanks

  11. laurel jones

    August 12th, 2022 at 12:55 pm

    cobalt blue @rosehavenca

  12. Coco_pops90

    August 12th, 2022 at 1:00 pm

    Blue @Coco_pops90

  13. Monique L.S.

    August 12th, 2022 at 1:06 pm

    I like purple.

    IG @minty_mo2020

  14. Rosanne Robinson

    August 12th, 2022 at 1:30 pm

    My fave colour is blue.


  15. Florence Cochrane

    August 12th, 2022 at 1:59 pm

    Blue 💙💙💙 @fcochrane2019

  16. Velma Sandry

    August 12th, 2022 at 2:17 pm

    I love wearing all shades of blue!

  17. Beatrice

    August 12th, 2022 at 2:23 pm

    Green 💚 I love Fjallraven, one of my all time favorite brands! @bea.triceratops

  18. klp

    August 12th, 2022 at 2:46 pm


  19. Myrna Johnson

    August 12th, 2022 at 2:57 pm

    Burgandy is my favourite colour
    Edit profile

  20. Stephanie LaPlante

    August 12th, 2022 at 3:01 pm

    My favorite color is red or hot pink.


  21. Danielle Jones

    August 12th, 2022 at 3:17 pm

    Mint green @C.D.AdventuresInThePeace

  22. Jenelle Fraser

    August 12th, 2022 at 3:24 pm

    Navy Blue! @jenelleefraser

  23. Alan

    August 12th, 2022 at 3:54 pm

    My fav colour is Frost Green😍


  24. Isabelle Perreault

    August 12th, 2022 at 4:09 pm

    Fav color

  25. Kari

    August 12th, 2022 at 4:34 pm

    black. thx


    August 12th, 2022 at 4:35 pm

    My favourite colour is light blue on ig @lillianmb23

  27. Harjit

    August 12th, 2022 at 4:40 pm

    Blue 💙💦 @plumerea

  28. Nothing Is Impopsicle

    August 12th, 2022 at 4:41 pm

    Pink is my favourite colour!

  29. Tammy Cosby

    August 12th, 2022 at 5:11 pm

    Pink 💕 is my favourite colour

  30. Fiona C

    August 12th, 2022 at 6:10 pm

    my favourite colour definitely purple this year

  31. Diana

    August 12th, 2022 at 6:51 pm

    Burgundy @gammiediana

  32. Vanessa Ripley

    August 12th, 2022 at 6:57 pm


  33. Yuki

    August 12th, 2022 at 7:34 pm



  34. Angela

    August 12th, 2022 at 7:34 pm

    Black !!!

  35. KaLei

    August 12th, 2022 at 7:54 pm

    deep blue

  36. jan

    August 12th, 2022 at 8:53 pm


  37. Kam

    August 13th, 2022 at 12:51 am

    Green is my favourite colour!


  38. Pnina

    August 13th, 2022 at 4:34 am

    Mint green


  39. Tabby72

    August 13th, 2022 at 8:01 am

    Blue! @tabby_1972

  40. Lisa

    August 13th, 2022 at 11:04 am

    Blue @mama_to_oli

  41. Giannina

    August 13th, 2022 at 2:27 pm

    Orange 🧡

  42. MaryM

    August 13th, 2022 at 5:27 pm

    Favorite colour is green. @maryandcedar

  43. M. S. Thompson

    August 13th, 2022 at 9:17 pm

    Like the blue tones @SThompson788

  44. M. S. Thompson

    August 13th, 2022 at 9:20 pm

    Like the blue tones @SThompson788
    [cannot see my post in the replies, so am re-posting. If duplicate, please ignore this comment]

  45. Lauren

    August 14th, 2022 at 5:31 am

    I LOVE the Flamingo Pink colour 😍

  46. Oscar París Vives

    August 14th, 2022 at 12:41 pm



  47. LeiK

    August 14th, 2022 at 4:51 pm


  48. Deim

    August 15th, 2022 at 3:03 pm

    My fav colors are black & red!


    North Vancouver

  49. Michelle cox

    August 15th, 2022 at 11:42 pm



  50. Linda

    August 16th, 2022 at 2:26 pm

    IG queen_linda

  51. Micheline B

    August 16th, 2022 at 8:33 pm

    My favourite colour is blue.


  52. Sk Babij

    August 17th, 2022 at 7:06 am

    My favorite color is blue


  53. sandra Lebeau

    August 17th, 2022 at 3:01 pm

    blue @lebeau5450

  54. Kaitlyn DeClerico

    August 17th, 2022 at 6:32 pm


  55. Robyn

    August 18th, 2022 at 5:37 am

    Every shade of blue


  56. Tiesha Dorleans

    August 18th, 2022 at 6:09 pm

    purple. @SweetTD93

  57. Sophia

    August 19th, 2022 at 9:28 am

    I love blue!

  58. Louise Lormestoir

    August 19th, 2022 at 1:47 pm

    Red @bella_loulou1

  59. Sherin

    August 19th, 2022 at 8:13 pm

    I would like to customize with purple and yellow.. my favourite colour is purple
    Instagram @notrealsherin

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