Our Signature Teen Scent Turns 30

December 9, 2022

When we were in our late teens (and past our Love’s Baby Soft and Coty Exclamation stages), it was all about Mugler Angel. Launched in 1992, with super-sweet notes of cotton candy, coconut, cassis, melon, pineapple, honey, apricot, peach, rose, chocolate, caramel, vanilla, amber, musk and more, the perfume became a top seller worldwide, and recipient of a Fifi Fragrance Hall of Fame Award.

Now, the iconic scent celebrate its 30th anniversary. As a brand, Mugler is radical and uncompromising and Angel represents the epitome of it, distinguishing itself in the world of modern perfumes with notes that had never been used before. Ethyl maltol, a compound used in the food industry to lend a sugary taste to sweets, started an olfactory revolution that launched a new perfume category: gourmand. Meanwhile, Angel’s complex and unprecedented bottle paved the way for ethical fragrance luxury that champions responsible development, waste reduction, and a one-on-one client service before its time. To allow Mugler fragrance lovers keeping their beloved bottles, Mugler constantly upgrades, since its launch, this centuries-old tradition of perfume fountains, enabling customers to refill bottles endlessly, in store or at home, and act together with the brand for a more sustainable luxury. Angel is a revolution of its own.

To celebrate this milestone, the Brooklyn Museum will be hosting an exhibition titled Thierry Mugler: Couturissime that will be open to the public until May 7, 2023. The presentation includes a gallery dedicated to fragrance, with a section celebrating the 30th anniversary of Mugler’s revolutionary scent, Angel. Angel is displayed alongside Mugler’s later fragrance creations Alien, A*men, Aura, and Womanity. And, looking ahead to 2023, the brand has some super-exciting announcements and exclusive opportunities regarding new spokespeople that we look forward to sharing with you in the new year. —Vita Daily


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