Décor & Design

Best Bedding For A Stylish Sleep (Win!)

January 30, 2023

Thinking about doing a bedroom refresh? Parachute recently launched two new happy hues in their core sheeting, Wave and Melon, perfect for colour blocking or updating your space. We chatted with Parachute founder Ariel Kaye to get her take on linen trends, and to find out what’s currently making her bed! —Noa Nichol

Hi Ariel, please tell us a bit about yourself to start.

Before launching Parachute, I spent a decade working in advertising and brand development in New York. I was also a huge design enthusiast; I had an interior design blog, and I frequently helped my friends and family decorate their homes. In 2014, I launched Parachute as an online-only, direct-to-consumer company focused on creating impeccable bedding products. We’ve since expanded our product offerings beyond the bedroom into many areas of the home, including bath, furniture, a mattress, rugs, tabletop, nursery, gifts and décor. In 2016 we opened our first retail location in Los Angeles and now have 24 stores across the U.S., with many more to come! Beyond Parachute, I’m a mom to two little kids, Lou and Van, who keep me very busy!

What niche were/are you aiming to fill with Parachute?

I was a super consumer of home goods, and when it came to bedding, I couldn’t find a single brand that was high quality, affordable or easy to buy. I also realized that no one had an association with brands when they bought their sheets. As someone who built brands in advertising, I recognized a true business opportunity—there was a serious void in the market. We want to design the best home essentials and partner with the best craftspeople around the globe to make them. I want people to know us as a brand that is consistently great, avoids shortcuts and always delivers a quality product. We’ve created a community dedicated to comfort, both online and off.

What products do you currently offer, and what makes them unique, in terms of fabric, production, etc?

We work with the world’s best artisans to craft thoughtfully-designed, responsibly-manufactured bedding and bath essentials, using only the highest quality materials. And we educate consumers so they can purchase with confidence. Shoppers are increasingly looking for this level of transparency, and brands will increasingly need to heed that call. We believe the design makes the difference. Instead of focusing on shifting styles and trends, we design each item to complement our entire assortment of home essentials. We take a modern approach to design, offering timeless pieces in a neutral colour palette that are intended to be layered, mixed and matched.

Tell us about the two new colourways, Wave and Melon, and the process you go through to create/add new hues to the mix?

Bold use of colour is a growing trend—it doesn’t have to be all neutral all the time! Wave and melon are bright, cheerful colours that look beautiful in a tonal setup or as a pop of colour. They are the perfect hues for the springtime. When we think about introducing new colours, our first priority is to make sure it complements the existing assortment. Offering the customer optionality and the freedom to mix and match has been essential to the brand from the start. We go through many dyes and iterations in order to get it just right!

Pantone’s Color of the Year is Viva Magenta; think we’ll see Parachute bedding offered in this vibrant pink/purple/red colour sometime soon?

I’m not sure Viva Magenta is on the roadmap, but we have some beautiful pink hues in melon, clay and blush that are consistently some of our fan faves!

You’re a bedding expert so … any bed styling or care tips/tricks you can give us as a pro? Does bedding go through trends? If so, what’s trending now and for 2023?

Go with your gut when styling your bed and always consider how you sleep before your purchase. Consider factors like where you sleep hot or cold and what texture you like to feel against your skin. For example, our Percale is cool and crisp to the touch, while our sateen has a tighter weave that makes it a little warmer. And our linen is strong and durable with a more textured handfeel. In terms of trends, I see a lot of volume when it comes to furniture as well as textiles. A more traditional look is very chic these days as well as lots of layers that make a home feel livable and comfortable.

What’s currently on your bed?!

I’m sleeping with our new Brushed Cotton in bone. Brushed Cotton is so soft and buttery, it’s consistently my go-to. Bone is the most beautiful neutral and is always one of our best sellers, so I’m happy that a favourite fabric and colour have joined forces!


Win! A Parachute Prize Pack!

Congrats Jillian H. of New Minas, NS, who will receive a Parachute Percale Venice Set + Top Sheet and the winner can request their size and colour specifications! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadaily.ca. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.


  1. Marilyn

    January 30th, 2023 at 6:53 pm

    I like the melon colour and they look so soft ! @mmsittie

  2. Cairine Stade

    January 31st, 2023 at 9:03 am

    I like the Wave colour.

  3. Pnina Lutwak

    January 31st, 2023 at 3:05 pm

    Wave colour


  4. Myrna Johnson

    January 31st, 2023 at 3:11 pm

    Both are interesting colours – leaning towards WAVE

  5. Jennifer B

    January 31st, 2023 at 3:16 pm

    Love Wave! @niferbrad

  6. Gordon

    January 31st, 2023 at 3:23 pm


  7. Catrina Lyttle

    January 31st, 2023 at 3:35 pm

    @aliceltranty on IG

  8. Sandra Rankine

    January 31st, 2023 at 3:39 pm

    🌊 Wave is the perfect colour 👍@parachute @vitadaily.ca 💙💙💙 / from Maple Ridge BC @rankinesandra

  9. Mary Ann Dudragne

    January 31st, 2023 at 4:29 pm

    January 31

    I would love the “Wave” colour in Queen sized.

  10. Jennifer Choong

    January 31st, 2023 at 4:37 pm

    Wave is my favourite as it exudes a sense of tranquility imho.

  11. John Leung

    January 31st, 2023 at 4:40 pm

    The grey/blue hue is a fantastic colour.


  12. Krista Montbriand

    January 31st, 2023 at 4:45 pm

    Wave 💙

  13. Janet M

    January 31st, 2023 at 5:05 pm

    I love Wave. @asherares

  14. Tara

    January 31st, 2023 at 5:08 pm

    Melon looks so soft and pretty @triedbytara

  15. laurel jones

    January 31st, 2023 at 5:20 pm

    wave @rosehavenca

  16. Debbie Zyla

    January 31st, 2023 at 5:20 pm

    Like the Wave.@debbiezyla

  17. Neil Anderson

    January 31st, 2023 at 5:51 pm

    What a decision, But I think I will go with the Melon. It would glow in our room at nbanders

  18. linda p

    January 31st, 2023 at 6:20 pm

    I like the wave – @dalelvis

  19. Lynn

    January 31st, 2023 at 6:25 pm

    My favourite colour in Parachutes new colour line is Wave but they’re both gorgeous.

  20. Teresa Ho

    January 31st, 2023 at 6:40 pm

    I love clay Colour


  21. Christina Cumayas

    January 31st, 2023 at 7:26 pm

    I ❤️ wave!

  22. Dave Smith

    January 31st, 2023 at 8:32 pm

    Wave @coach_Daves9

  23. Anthony S.

    January 31st, 2023 at 9:06 pm

    Wave is my favourite colour. @crazyalbertan9

  24. Lynette James

    January 31st, 2023 at 11:57 pm

    Melon ! So fresh and light @ljwhatilike

  25. Rachel C.

    February 1st, 2023 at 4:02 am

    wave is lovely!


  26. Joy D

    February 1st, 2023 at 5:03 am

    My favourite colour is Wave


  27. Tabby72

    February 1st, 2023 at 6:42 am

    I like Wave! @tabby_1972

  28. MaryM

    February 1st, 2023 at 8:59 am

    My favorite is the Melon. @maryandcedar

  29. Lynda Larsen-Baldry

    February 1st, 2023 at 2:11 pm

    I like the Melon


  30. Wendy Hutton

    February 1st, 2023 at 2:47 pm

    I like the wave colour @wghutton

  31. Shirley

    February 1st, 2023 at 4:46 pm


  32. Elinor

    February 1st, 2023 at 6:53 pm

    I really like the Wave colour it’s so pretty and seems like it would be a calming colour!

  33. Elinor

    February 1st, 2023 at 6:55 pm


  34. Monique L.S.

    February 2nd, 2023 at 6:23 am

    I like Wave. IG @minty_mo2020

  35. Anne Tam

    February 3rd, 2023 at 4:55 pm

    They’re both gorgeous and would look great in my bedroom. But, if I had to choose, I’d pick melon! @jcont1234

  36. Melanie Camirand

    February 3rd, 2023 at 7:30 pm

    Blue is my favourite.
    IG : @melcami1

  37. Jenelle Fraser

    February 4th, 2023 at 8:31 am

    Wave is my favourite colour of the two! @jenelleefraser

  38. Mary D.

    February 4th, 2023 at 1:10 pm

    Wave is my fave.

  39. Alice Smith

    February 4th, 2023 at 5:49 pm

    Wave is my favourite colour. @Tiger_d18@hotmail.com

  40. Alice Smith

    February 4th, 2023 at 5:53 pm

    Wave is my favourite colour. @tigerd18

  41. Betty S

    February 5th, 2023 at 4:06 am

    Wave is my choice of colours, it is rich looking @harriette106742

  42. Lorna May

    February 5th, 2023 at 7:25 am

    Wave is my pick

  43. Ash

    February 5th, 2023 at 8:35 pm


  44. Alisa Petrisch

    February 6th, 2023 at 6:52 pm

    Love the Wave color, calming and relaxing soft colour.


  45. Eileen @604girl

    February 6th, 2023 at 10:29 pm

    Love Wave!

  46. Danny M

    February 7th, 2023 at 9:29 am

    My favourite colour is Wave! Thanks for the opportunity!

  47. Rocelle Dimailig

    February 7th, 2023 at 1:07 pm

    Wave is my favourite🥰

  48. M. S. Thompson

    February 7th, 2023 at 8:45 pm

    Melon is my favourite – very calming so a good sleep aid

  49. Tiesha Dorleans

    February 7th, 2023 at 10:16 pm

    Melon. @SweetTD93

  50. Louise Lormestoir

    February 7th, 2023 at 10:18 pm

    Wave. @bella_loulou1

  51. Rosanne Robinson

    February 8th, 2023 at 10:43 am

    Love them both, Wave is my fave!

  52. Rachel Kroll

    February 23rd, 2023 at 4:50 am

    I would love Brushed Cotton in bone on my bed as well! If the founder has it on her bed, it must be good.

    Insta handle rach_kroll

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