Health & Beauty

Dear Lucy: Please Help Us Find Our Most Radiant, Resilient Skin (Win!)

February 7, 2023

When launching her skincare brand, Caity Cameron was clear on what she wanted: more transparency, greater sustainability efforts, better clinical results. And so Dear Lucy was born: conscious skincare delivering real results. We chatted with Caity to learn more, and are giving you a chance to win (for yourself, and a friend)! —Noa Nichol

When and why did you launch Dear Lucy?

Dear Lucy launched February 7, 2023, after more than two years of development. The process began when I couldn’t find an effective, one-step skincare routine that targeted my skin concerns and fit my lifestyle. I decided to create my own. I hired leading experts to help with formulation, testing, regulatory compliance and manufacturing—and I made the safest, most effective and sustainable product possible. I wanted to create a luxury skincare solution for busy women who value high-quality, socially responsible skincare. I like to think of Dear Lucy as a love letter to my girls (my youngest daughter is named Lucy); every decision that went into creating it was made with them in mind.

What niche were/are you aiming to fill?

I wanted to create the most effective product possible, clinically proven but without compromising sustainability or aesthetics. It had to be the best product I’ve ever used, or it wasn’t worth making. And it had to look beautiful on my counter! I also wanted to cut the noise I often hear in the beauty industry. I love luxury skincare, but I’m often left wanting more from the brands on the market. More transparency, greater sustainability efforts, better clinical results. And as the mother of daughters, I’m also left wanting less: less misinformation, less fear mongering and less judgement. At Dear Lucy, transparency is key in building trust and a sustainable customer base. I refuse to use unregulated marketing terms such as “clean,” “clinical grade,” “medical grade” and “professional grade.” Instead, I believe in being honest and straightforward with our customers about our product and its ingredients. By doing so, I hope to establish a loyal customer base that shares Dear Lucy’s values of sustainability and transparency.

What product do you currently offer, and what makes it unique?

Right now we’re focused on one product, our Marine Antioxidant Serum. It’s a powerful all-in-one serum that delivers the results of a multi-step routine in just one bottle. And it’s clinically proven to significantly improve the appearance of dark spots, fine lines and wrinkles after eight weeks. The silky, deeply moisturising formula instantly hydrates, leaving skin feeling smooth, plump and dewy—all while reducing the visible signs of photodamage over time. The serum features a targeted blend of vitamin C derivative tetrahexyldecyl ascorbate, alpha-arbutin and our polyphenol-rich seaweed extract for maximum smoothing benefits. Marine Antioxidant Serum is made here in Vancouver.

For people with hyperpigmentation and sensitive skin, what’s some of your best advice when it comes to care?

Sun safety is number one. Wearing sunscreen every day is essential for anyone who cares about their skin, especially those of us battling hyperpigmentation and dark spots. The brightening ingredients in our Marine Antioxidant Serum include vitamin C, alpha arbutin, seaweed extract—all clinically proven to brighten and even skin tone. I’d also recommend retinoids at night if your skin can tolerate it. I’ve learned a consistent skincare routine is key and that patience is required. Improvements or changes in skin health takes time.

Sustainability is a big part of your story; tell us how.

Environmental impact is a huge focus for Dear Lucy. Through the development process, the more I learned about manufacturing and production, the more I struggled to believe a truly sustainable consumer packaged goods product exists. I then shifted my goal to being more sustainable, the most I could be. This involves asking questions and choosing options that are least harmful. These decisions are not always the easiest or quickest in the moment but as we look to the future, they will save us. Every element of the product considers where we can have the most meaningful impact. From local production to selecting innovative biotech ingredients, sustainability is a core value. Every decision in our development, testing and production supports our goal to make the most sustainable luxury skincare product possible.

What’s next for Dear Lucy?

Currently, my focus is on the launch of our Marine Antioxidant Serum. It’s tempting to jump straight into developing the next big thing, but I want to make sure that everything we offer to our customers is top-notch. Skincare is self care, so each product we create must feel luxurious and indulgent while still aligning with our minimalist concept and dedication to sustainability. My goal is to create multifunctional products that make life simpler and allow our customers to buy and use less. Testing and ensuring the efficacy of our products is important to me and it may take a bit of patience (from formulation testing through clinical trials, Marine Antioxidant Serum testing took 20 months) but I believe it’s worth it in the end. For now, I’m putting all my energy into our Marine Antioxidant Serum launch, but Dear Lucy has more exciting things in the pipeline that I can’t wait to share!

Win! A $280 Galentine’s Day Prize Pack From Dear Lucy!

Congrats Sarah S. of Toronto, ON, who will receive two bottles of Dear Lucy’s Marine Antioxidant Serum, valued at $140 each—one for themselves, and one for a friend, in celebration of Galentine’s Day! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.


  1. Linda Berthelot

    February 7th, 2023 at 11:01 am

    J’aimerais bien faire l’essai du sérum antioxydant marin
    que je ne connait pas.

  2. Pnina Lutwak

    February 8th, 2023 at 9:30 am

    Looks good


  3. Rocelle Dimailig

    February 8th, 2023 at 9:49 am

    She always remember me

  4. Jennifer B

    February 8th, 2023 at 10:06 am

    They are always there for me and we have so much fun together. @niferbrad

  5. So La

    February 8th, 2023 at 12:47 pm

    Everything! @farting_frog

  6. Silvia D

    February 8th, 2023 at 3:51 pm

    very caring and supportive! @sapphirerose58

  7. M. S. Thompson

    February 8th, 2023 at 4:34 pm

    Ongoing love always @SThompson788

  8. Tracy Trottier

    February 8th, 2023 at 11:23 pm

    I’ll share with my beautiful daughter @amarige

  9. Tabby72

    February 9th, 2023 at 7:13 am

    She’s always there when I need her! @tabby_1972

  10. MaryM

    February 9th, 2023 at 8:20 am

    she is very supportive and always kind and loving ❤️ @maryandcedar

  11. Lindsey White

    February 9th, 2023 at 3:30 pm

    She’s Monica. I’m Rachel. We just click.

  12. Debbie Flynn

    February 9th, 2023 at 4:41 pm

    Her kindness makes her special. @missycat11

  13. Marilyn

    February 9th, 2023 at 5:55 pm

    My friend Johanna is kind and giving, she befriended me when I moved to Vancouver and I appreciate her for that! 💝 😍

  14. Donna F Doyle

    February 9th, 2023 at 6:52 pm

    She cares and likes me just the way I am. @donna.doyle

  15. Jan Kong

    February 9th, 2023 at 8:01 pm

    My bf is always there, to care.

  16. Harriet Katz

    February 9th, 2023 at 9:35 pm

    My best friend is always there for me.

  17. Lisa rumolo

    February 10th, 2023 at 7:48 am

    She’s a thoughtful, giving person.

  18. Holly Curtis

    February 10th, 2023 at 11:11 pm

    My favourite thing about my best friend is her integrity.

    Ig @hollygoliteleee

  19. Anne Tam

    February 11th, 2023 at 3:30 pm

    What makes my best friend special is her sense of loyalty! @jcont1234

  20. Melanie Camirand

    February 11th, 2023 at 4:30 pm

    What makes @cmassieviau special is her kindness, her generosity and caring.
    IG : @melcami1

  21. Mary D.

    February 11th, 2023 at 4:33 pm

    My best friend is someone who looks after a lot of people – her parents, her children and others who need help and she is always read to lend a hand or an ear

  22. Rose Ardanaz

    February 12th, 2023 at 7:46 am

    My friend @tklymwolfe always thinks of others before herself

  23. sandra Lebeau

    February 12th, 2023 at 11:32 am

    My bff listens, supports, and is not afraid to tell me I screwed up. @lebeau5450

  24. Rachel C.

    February 14th, 2023 at 10:57 am

    My bestie is so easy to talk to and always has the best advice!


  25. Eileen @604girl

    February 14th, 2023 at 11:16 pm

    Very kind person.

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