Launch news for body hair! Billie, the disruptor brand famous for being the first women’s razor brand to show body hair in ads, is now available in Canada at Walmart and Shoppers Drug Mart. The Billie razor has received more than 25,000 five-star reviews online—but it’s about more than just selling razors. For decades, the category charged women more for basic products, spoke to women in cliches and reinforced double standards around body hair. Billie’s mission (besides a great shave) is to change all that. Here are the new products to look for. —Vita Daily

THE BILLIE STARTER KIT: A high-quality razor at an affordable price with five sharp blades encased in 360-degrees of soothing aloe shave soap. The ergonomic handle is made with a matte rubber back and comes in fun colours to brighten your bathroom. Each kit comes with a magnetic holder to keep your razor on the shower wall and out of the shower puddle. Handle shades include Lilac Pop, Pink Pop, Coral and Mint.

BILLIE SHAVE GEL – LAVENDER MILK: This water-activated Billie shave gel instantly puffs up into a cushy foam the second it touches your skin, helping your Billie razor float like a cloud—and shave like a dream. Packed with ingredients like aloe and cucumber, it was designed to protect, nourish and hydrate skin.

TRAVEL CASE: The Billie Travel Case keeps your blades sharp, dry and safely stored in your bag thanks to tiny air holes for ventilation, and a magnetic closure that snaps securely shut.

Talk about a smooth operator! —Vita Daily

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Win! 1 of 5 Billie Starter Kits!

Congrats Meaghan R. of Gibbons, AB, Melanie C. of Riverview, NB, Iordanescu A. of Surrey, BC, Megan B. of Medonte, ON, and Suzie B. of Winnipeg, MB, who will each receive a Billie Starter Kit! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadaily.ca. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.