Locally made, size-inclusive and ethically sourced: Buttercream Clothing is one company that’s making waves in the Canadian fashion industry with its commitment to slow fashion. Buttercream founder Candice Munro is dedicated to producing high-quality clothing that is both stylish and sustainable, and the brand’s ethos centres around the importance of slower prodution schedules, fair wages, lower carbon footprints and respect for the environment. Buttercream Clothing has already amassed over 100,000 social media followers across all of its platforms, and is all about building a community of like-minded individuals who care about slow fashion and want to look great while doing it (case in point: our own gorgeous contributor, Jen Pistor!). We had the pleasure of speaking with Candice to learn more. —Noa Nichol
Hi Candice! It’s great to be able to chat with you. Can you tell us a bit about yourself to start?
Hi there! It’s wonderful to chat with you as well. I’m Candice, the founder of Buttercream Clothing. I’m a proud mom of four amazing kids. I initially started this business because I wanted to work from home and spend more time with my family. Sewing and clothing have always been passions of mine, so it was a natural fit for me to combine these two loves and create a business that allows me to be there for my children while pursuing my passion. It’s been an incredible journey, and I’m so grateful to have the opportunity to share my love for ethically-made clothing with others.
When and why did you launch Buttercream Clothing? What niche were/are you aiming to fill?
I launched Buttercream Clothing nearly 10 years ago this June, and it’s been such an exciting journey since then. The primary reason behind starting the company was to create comfortable and functional clothing that caters to a variety of body types. By focusing on size inclusivity and offering a diverse range of styles, Buttercream Clothing aims to fill the niche of truly accessible and comfortable fashion for all and is working hard to offer more sizes in the future as we currently offer sizes xs-6x.
Locally made, size-inclusive, and ethically sourced … can you give us an overview of your brand ethos, how it was shaped, and why it is so important, given the current state of fashion?
Our brand ethos revolves around two key values: local production and size inclusivity. We focus on slow fashion to support our planet and people with a more sustainable option to fashion. By supporting local businesses and offering sizes from XS to 6X, we aim to create a sustainable and inclusive fashion experience for many with future plans to expand our sizing further.
For those who don’t know, what is the slow-fashion movement, where is it at in Canada and how is Buttercream Clothing helping to lead the cause?
The slow fashion movement emphasizes sustainability, ethical practices, and conscious consumption in the fashion industry. In Canada, this movement is growing, and we’re so honoured to be a part of it. We produce high-quality, locally-made clothing while supporting other Canadian businesses. Our commitment to slow fashion helps raise awareness and inspires change toward a more responsible fashion industry in Canada.
Can stylish and sustainable truly co-exist, when it comes to fashion?
Absolutely, stylish and sustainable fashion can co-exist. We focus on creating timeless pieces that are not driven by fast, disposable trends.
You do some men’s clothing, too! The offering, currently, is small, but will it expand? Do you think we have extra work to do on the men’s apparel side, when it comes to slow and sustainable fashion?
Yes, we do offer a small collection of men’s clothing. While our current offering is limited, we’re always open to the possibility of expanding it in the future. However, given the current economic climate, we’re focusing on maintaining our selections at a manageable size for now.
How do you, as a company, support other Canadian businesses and help create a sustainable fashion ecosystem in our own backyard?
One way I personally contribute is by mentoring a few businesses and offering business coaching. I also conduct workshops and am a big supporter of startups. By sharing my knowledge and experiences, I hope to empower and inspire other entrepreneurs to create sustainable and ethical businesses that contribute positively to our local communities.
You work with some of our favourite influencers, like Jen! Who are some Canadian champions of your brand, and who (content creator wise) do you like to follow in terms of gaining more knowledge about slow, sustainable fashion?
We’re so glad to hear that you’re a fan of our collaborations with wonderful influencers like Jen Pistor! We’ve had the pleasure of working with several Canadian champions of our brand, including @aneesedzi, @thecurvycapsule, @curvy_chronicles, and we also love following @fashionrevolution for gaining more knowledge about slow and sustainable fashion. These content creators not only help spread the word about our brand but also share valuable insights and information on sustainable fashion practices. By following and engaging with these inspiring individuals, we can all learn more about how to make better choices when it comes to fashion and contribute to a more sustainable future together.
Warm weather is … coming?!? Sometime soon! What Buttercream pieces will you be rocking all summer long?
Oh, we’re definitely looking forward to the warm weather too! This summer, I’ll be rocking some fabulous Buttercream pieces that are perfect for the season. We have our stylish cuff tees launching soon, which are perfect for casual outings or dressing up for an evening out. Additionally, our comfy henley tanks and shorts will also be making an appearance in our collection, offering a great blend of comfort and style for those sunny summer days.
Win! A $500 Buttercream Clothing Gift Card!
Congrats Heena G. of Toronto, ON, who will receive a $500 Buttercream Clothing Gift Card! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadaily.ca. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.
share:
May 15th, 2023 at 9:14 am
I’d love to own the Sundar Dress 👗
@aliceltranty on IG
May 15th, 2023 at 9:35 am
Love to win any of the collection
@pnina44
May 15th, 2023 at 9:37 am
I like almost all of their clothing as it looks comfortable
@LarsenBaldry
May 15th, 2023 at 9:51 am
Would love a half sleeve cardigan for those beautiful breezy evenings 🌸☺️
@ranjpower
May 15th, 2023 at 10:15 am
Leggings!
@noodleball
May 15th, 2023 at 10:15 am
I like the Button Up Cardi and the Tall Work Pants.
IG @minty_mo2020
May 15th, 2023 at 10:26 am
The circle dress @rosehavenca
May 15th, 2023 at 10:38 am
IG @ Nlknlk
The circle dress
May 15th, 2023 at 11:13 am
Tops and bottoms IG: @ann_marievaughan
May 15th, 2023 at 11:26 am
I would love to buy the Button up Cardi and everything else of course.
May 15th, 2023 at 11:28 am
I would love to buy the Button up Cardi and everything else of course.
IG @jhalmistik
May 15th, 2023 at 2:53 pm
I’d love the Sundae dress!
Ig: @mama_siah
May 15th, 2023 at 3:23 pm
Dresses
@im.ter
May 15th, 2023 at 3:30 pm
I’d love a cuff dress and some crew tees!
IG: @beckaswan
May 15th, 2023 at 4:59 pm
More dresses and layering pieces.
Instagram: yycsian
May 15th, 2023 at 5:25 pm
Dresses. Peplum dress boysenberry.@fcochrane219
May 15th, 2023 at 5:31 pm
The Circle Tank Dress
@melcami1
May 15th, 2023 at 6:14 pm
Cuff dress, cardicoat, hoodies and split tee… really just about one or two if every piece!!
May 15th, 2023 at 6:25 pm
I’m hoping to add Buttercream crew tees, pocket lolli leggings and cowl sweatshirts 😍 @shere_bear
May 15th, 2023 at 7:50 pm
I need some summer dresses! @mmsittie
May 15th, 2023 at 9:00 pm
Love the idea Locally made, size-inclusive and ethically sourced: Buttercream Clothing is one company that’s making waves in the Canadian fashion industry with its commitment to slow fashion. Buttercream founder Candice Munro is dedicated to producing high-quality clothing that is both stylish and sustainable, and the brand’s ethos centres around the importance of slower prodution schedules, fair wages, lower carbon footprints and respect for the environment. Buttercream Clothing has already amassed over 100,000 social media followers across all of its platforms, and is all about building a community of like-minded individuals who care about slow fashion and want to look great while doing it (case in point: our own gorgeous contributor, Jen Pistor!). We had the pleasure of speaking with Candice to learn more. —Noa Nichol
Hi Candice! It’s great to be able to chat with you. Can you tell us a bit about yourself to start?
Hi there! It’s wonderful to chat with you as well. I’m Candice, the founder of Buttercream Clothing. I’m a proud mom of four amazing kids. I initially started this business because I wanted to work from home and spend more time with my family. Sewing and clothing have always been passions of mine, so it was a natural fit for me to combine these two loves and create a business that allows me to be there for my children while pursuing my passion. It’s been an incredible journey, and I’m so grateful to have the opportunity to share my love for ethically-made clothing with others.
When and why did you launch Buttercream Clothing? What niche were/are you aiming to fill?
I launched Buttercream Clothing nearly 10 years ago this June, and it’s been such an exciting journey since then. The primary reason behind starting the company was to create comfortable and functional clothing that caters to a variety of body types. By focusing on size inclusivity and offering a diverse range of styles, Buttercream Clothing aims to fill the niche of truly accessible and comfortable fashion for all and is working hard to offer more sizes in the future as we currently offer sizes xs-6x.
Locally made, size-inclusive, and ethically sourced … can you give us an overview of your brand ethos, how it was shaped, and why it is so important, given the current state of fashion?
Our brand ethos revolves around two key values: local production and size inclusivity. We focus on slow fashion to support our planet and people with a more sustainable option to fashion. By supporting local businesses and offering sizes from XS to 6X, we aim to create a sustainable and inclusive fashion experience for many with future plans to expand our sizing further.
For those who don’t know, what is the slow-fashion movement, where is it at in Canada and how is Buttercream Clothing helping to lead the cause?
The slow fashion movement emphasizes sustainability, ethical practices, and conscious consumption in the fashion industry. In Canada, this movement is growing, and we’re so honoured to be a part of it. We produce high-quality, locally-made clothing while supporting other Canadian businesses. Our commitment to slow fashion helps raise awareness and inspires change toward a more responsible fashion industry in Canada.
I like the idea of stylish and sustainable co-existing, and they make some men’s clothing
May 15th, 2023 at 10:03 pm
The dresses are so pretty! @akathenan
May 15th, 2023 at 11:37 pm
the split tee, the Circle Skirt/Dress and Tall Slim Pants @lindabee2059
May 16th, 2023 at 6:42 am
The hooded coat and the circle dress @shke5456
May 16th, 2023 at 7:35 am
I love the Sundae Cap Sleeve dresses so much! Or the tank circle dress.
May 16th, 2023 at 7:36 am
The shorts! @tabby_1972
May 16th, 2023 at 10:13 am
I love the Cuff dress, and so many other pieces. I especially appreciate Buttercream being size inclusive. I wear a 2x and it is difficult enough to find clothing that is attractive and not trashy. When you add in wanting clothing not made overseas in sweatshops it is nearly impossible. Thank you Buttercream! @_butfirstpray (IG)
May 16th, 2023 at 10:23 am
I would love some t-shirts and tanks @wghutton
May 16th, 2023 at 3:29 pm
They have a beautiful selection of clothing. I would like to add the Lolli Legging and the Crew Tee to my wardrobe. @backinbloom2
May 16th, 2023 at 8:52 pm
Classic Lolli Legging and the Crop top
@SThompson788
May 17th, 2023 at 11:00 am
cupcake tank!
@rachelanncartwright
May 17th, 2023 at 12:26 pm
Vneck t-shirt is so comfy! From Vancouver, BC (ig: teetime_94)
May 17th, 2023 at 2:39 pm
I’d love to have the hooded coat in evergreen and black work pants. @ashleyamugford on IG
May 17th, 2023 at 3:29 pm
Love their button cardigan. @asherares
May 17th, 2023 at 7:54 pm
The Circle dress
@kellibrost
May 18th, 2023 at 3:30 pm
I’d love to add the cardi coat, the flowy crop pants and the slouchy long dress to my wardrobe.
@msdanieli
May 19th, 2023 at 6:51 am
The Lolli leggings and the circle dress are my favourites. They look super wearable.
@nicolthe_pickle
May 19th, 2023 at 7:35 am
Especially dress with pockets
@roseaz
Langley
May 19th, 2023 at 3:27 pm
I’m eyeing some flowy crop pants! @beschocked
May 20th, 2023 at 5:17 am
I would like the dolce dress.
pamalot28
May 20th, 2023 at 4:31 pm
The work pants
@lovestotravel29
May 20th, 2023 at 5:26 pm
Your clothing looks extremely comfy! Would love the cuff dress or the maxi dress but all look fabulous!
May 21st, 2023 at 10:05 am
The circle skirt and tie dresses would be top picks for my summer in the UK.
@Amandalmasters99
May 21st, 2023 at 10:05 am
Scoop tees and leggings
@elaing8
May 21st, 2023 at 10:10 am
Twist dress, split tee
@andrea_alberta
May 21st, 2023 at 7:45 pm
The Tank dress @coach_Daves9
May 22nd, 2023 at 1:51 am
Buttercream Clothing cardi coats and layer cardis are my favourite! Hoping to add more to my collection.
@pavitra.glow
May 22nd, 2023 at 3:01 am
I LOVE Buttercream and have a good number of their pieces! Next on my list is the Cardi Coat! @mrs_darwin on IG
May 22nd, 2023 at 3:46 am
The peplum dress 👗 💗
@feed_me_nina
May 22nd, 2023 at 4:41 am
The boatneck tops are so lovely!
@megandybka
May 22nd, 2023 at 4:47 am
I love the Twist Dress!
IG @RAYVENEVERMORE
May 22nd, 2023 at 7:28 am
I like the I like the Sugar Duster and the V Neck Tank! Instagram- @409cope
May 22nd, 2023 at 8:16 am
Would love to get a few more dressed for summer – especially the long Sunday tank dress
acjremi
May 22nd, 2023 at 8:55 am
My wife would love a black dress. Thanks for the opportunity!
May 22nd, 2023 at 9:20 am
I absolutely love that black dress but also love so many Buttercream Clothing pieces. Thanks for the chance 🙏🏻.
@lesleymorris2016
May 22nd, 2023 at 9:29 am
Cowl Sweatshirt and tie dress. @@coach_Daves9
May 22nd, 2023 at 9:29 am
Tie Dress @crazyalbertan9
May 22nd, 2023 at 9:59 am
The cuff dress and bodysuit! @kimmiecapp
May 22nd, 2023 at 10:37 am
Racerback Tank and Leggings @tigerd18
May 22nd, 2023 at 2:00 pm
Sugar Duster (Lavender); Circle Dress (Gum Drop) & Dulce Dress (Cranberry)😍
@jpgvgm16
May 22nd, 2023 at 6:50 pm
All of the dresses are lovely—would love to try on and choose a few 😉@ljwhatilike
May 22nd, 2023 at 7:57 pm
The tie dress and the Jumper @ SweetTD93
May 22nd, 2023 at 9:09 pm
The Twist
@jan_leeu
May 22nd, 2023 at 10:25 pm
I love the circle dress in red and the vest in black and white stripes. 🌹🌻🌺🌞🪻🌼
@JohannaNewman88
May 22nd, 2023 at 10:57 pm
I’d love a new work outfit.
@604girl