Imagine your dream summer vacation—a coastal stroll through the colourful streets of Rio de Janeiro or an idyllic picnic on the banks of the Seine in Paris. Now, envision that dream materializing within the confines of your wardrobe, and you’ll have Sézane x FARM Rio’s ethereal summer collection – one that can only be described as the harmonious fusion of Brazilian verve and French allure. —Christina Armanious
At first glance, the co-designed collection, which launched May 28, 2023, radiates an undeniable vibrancy and boldness, skillfully juxtaposed with restrained cuts and silhouettes that bear the distinctive mark of each brand. However, the true essence of the collection transcends mere stylistic contrast; it beautifully weaves a story of two cities. Sézane X FARM Rio draws upon the boundless inspiration from Paris and Rio de Janeiro in their pieces, paying homage to the citizens who proudly call either of them home.
Established by Morgane Sézalory in 2013, Sézane is a celebrated French fashion brand that holds a cult following and the distinction of being the first to launch exclusively online. Renowned for its timeless designs and signature cuts, Sézane has ascended to an iconic status as the epitome of Parisian style, capturing the elegance that defines the City of Lights.
In contrast, FARM Rio, founded by Katia Barros and Marcello Bastos in 1997, stands proudly as Brazil’s most beloved fashion label, intricately weaving the vibrant tapestry of local culture into each of their garments. FARM Rio breathes life into the joyful spirit of Cariocas with its bright and playful prints, encapsulating the zest that pulses through the streets of Rio de Janeiro.
The colourful collaboration presents 40 meticulously designed garments, crafted using eco-friendly materials. Capturing the picturesque charm of a vacation postcard, the collection features a range of pieces, from tropical-printed beachwear to paradise-like dresses.