Omy Laboratoires, the eco-responsible Canadian skincare company founded by Rachelle Séguin and Andrea Gomez, is going to the next level of sustainability with the launch of refillable personalized skincare products. These will allow consumers to benefit from tailor-made skincare while reducing their environmental impact. We chatted with Rachelle to learn more. —Vita Daily
Hi Rachelle! Please tell us a bit about yourself to start.
I am a cosmetic chemist holding a master’s degree in pharmaceutical sciences, specializing in the development of cosmetic active ingredients. From a young age, I developed a profound passion for the cosmetic industry, which led me to become a part time beauty advisor. During this time, I recognized that many people compromise on their skincare routines and struggle to find products that truly cater to their skin’s unique needs. With my scientific background, I had an epiphany. I realized that creating personalized skincare solutions, tailored to each individual, could revolutionize the effectiveness of skincare. By incorporating the right ingredients, such as vitamins and antioxidants, freshly and on-demand, we can formulate minimalist products with higher active concentration. This approach not only addresses multiple skin concerns effectively but also ensures better tolerance for sensitive skin. We proved the efficacy of our system during a supervised study by dermatologists in collaboration with the National Council of research of Canada, showing results in less than 28 days on multiple skin issues. I firmly believe in the power of made-to-order personalized skincare. By providing individuals with tailored formulations, we can deliver more effective results and address a wide range of skin issues while also ensuring optimal compatibility with sensitive skin types.
When and why did you launch Omy? What niche were/are you aiming to fill?
Andrea and I launched Omy Lab. in 2018 during our masters’ program. We identified a gap in the skincare market for individuals with sensitive skin and those seeking multiple specific benefits from a single product. We were passionate about ingredients and prioritized freshness, aiming to offer skincare solutions that were hypoallergenic, vegan, and composed of at least 95% natural ingredients. Furthermore, we recognized that customer satisfaction is closely tied to the process of co-creation. With Omy Lab, we introduced a unique approach where customers can actively participate in the formulation of their ideal cream or serum. Our commitment to customization is further highlighted by our reformulation warranty, allowing customers to request changes in scent, ingredients, or texture to create their dream skincare product. Inclusivity has been a fundamental aspect of our brand since its inception. We wanted to address the needs of individuals often overlooked by the cosmetic industry, such as those undergoing chemotherapy, pregnant women, and people of color. To ensure that our recommendations for custom formulations are precise and inclusive, we developed an AI system in collaboration with dermatologists. This AI analyzes the skin using a selfie and a few questions, enabling us to provide each individual with the best formula tailored to their unique skin type and concerns. At Omy Lab, our goal is to redefine the skincare experience by combining innovation, inclusivity, and customer collaboration. We believe that everyone deserves access to high-quality skincare products that are customized to their specific needs and preferences.
Congrats on the launch of the world’s first refillable personalized skincare products. Can you please tell us more about this innovation? What makes it a) personalized and b) refillable?
a) Personalized: With our personalized cream and serum, you have the opportunity to select multiple ingredients that specifically target all your skin concerns. Additionally, you can choose a texture that suits your skin type and a natural scent, or opt for an unscented version. The combination of these choices allows for thousands of possible formula variations. Once we receive your order, our dedicated formulators produce your cream or serum on-demand, precisely tailored to your unique formula. To signify the exclusivity of your product, your name is printed on the bottle, and your formulator personally writes it on the quality seal, ensuring the integrity of your customized skincare.
b) Refillable: We recognized the power of personalization in enhancing customer satisfaction, and we also understood the importance of minimizing our environmental footprint. Therefore, we embarked on developing a refillable system in collaboration with the National Council of Research of Canada, adhering to the principles of the 3R approach: reduce, reuse, and recycle. When you make your initial purchase of our personalized skincare products, you receive a glass bottle with a reusable pump, accompanied by a refill containing your unique formula. The refill is crafted from recycled plastic and is fully recyclable. To further enhance sustainability, we designed our reusable bottle and pump to be fully recyclable by eliminating the metal spring commonly found in most pumps. This ingenious innovation allows you to keep the same bottle while receiving a new refill whenever needed. The remarkable advantage of our system, compared to existing options in the market, is that your formula can evolve with you, adapting to seasonal changes or even your evolving preferences. This ensures that you always have the most suitable product for your skin while simultaneously reducing your environmental impact.
By embracing our refillable personalized skincare system, each individual can contribute to saving the equivalent of 1,645 plastic straws from being discarded annually. We take pride in offering an innovative solution that not only caters to your specific skincare needs but also allows you to actively participate in sustainable practices, making a positive impact on our planet.
How does the refillable personalized skincare work in terms of ordering (using Omy’s SkinAI
technology) and then using/refilling? Who is it for?
Everyone deserves to benefit from fully customized skincare. Skin ages differently, with some individuals experiencing more redness, others developing dark spots, and some struggling with acne or dehydration. Personalized skincare is the key to harnessing higher active concentration, utilizing minimalist formulas that deliver exceptional results tailored to your skin’s unique needs. At Omy Lab, we cater to individuals of all genders and ages, ensuring that you can continuously evolve your skincare formula alongside your changing skin requirements. We are particularly passionate about addressing the needs of those with ultra-sensitive skin and specific allergies, as they often struggle to find suitable products that provide comfort and relief. This is why we collaborate with cancer foundations to provide extended analysis for individuals going through significant skin changes.
To order Omy’s skincare, we offer multiple options for your convenience. You can visit our website, where you can have your skin analyzed by our AI technology using a selfie and a few questions. The AI analysis provides real-time recommendations for the ideal formula for your skin. If you feel confident and creative in understanding your own skincare needs, you can explore our product page and manually select the ingredients, texture, and scent that align with your preferences. Furthermore, we provide personalized assistance through various channels. Our skin experts are available for phone calls, chats, or video appointments every day of the week. They can offer detailed information about your customized formula, skincare regimen, and more. Once we receive your order through any of these three options, we swiftly produce your personalized skincare within 48 business hours. Your skincare products are freshly formulated and promptly delivered to your doorstep. We also offer a subscription option, allowing you to save 15% off the regular pricing, as well as a refill-only purchase option, which provides a $10 reduction. These options encourage sustainable practices while providing cost-effective solutions.
In terms of sustainability, what do you project the environmental impact of this launch will be?
When considering the sustainability aspect of our launch, it’s important to highlight the significant environmental impact we anticipate. In the D2C skincare industry, on average, only 21% of consumers purchase from the same brand a second time. We recognized that the refill options currently available on the market have limited impact due to non-recyclable reusable containers and the fact that few individuals repurchase the same product as their skin and preferences evolve. At Omy Lab, we have developed a system that maximizes reusability by allowing your formula to evolve alongside your changing needs. We were thoughtful in selecting materials for our reusable containers that are fully recyclable. Moreover, we are proud to emphasize that our refills are made from post-consumer recycled plastic, further decreasing our environmental impact. By embracing our refillable personalized skincare system, each individual can make a significant contribution, saving the equivalent of 1,645 plastic straws from being discarded annually. We believe that sustainability goes hand in hand with personalization, and our innovative approach addresses both aspects. By offering the ability to customize and adapt your skincare formula, we eliminate the need for multiple products and unnecessary waste. Our goal is to provide an environmentally conscious solution that not only benefits your skin but also minimizes the ecological footprint of the skincare industry as a whole. With our refillable system, customers can actively participate in reducing plastic waste and make a positive impact on the environment. We are excited to see the tangible difference our launch will make in terms of reducing single-use plastic consumption and promoting sustainable practices within the skincare industry. By utilizing post-consumer recycled plastic in our refills, we further contribute to the circular economy and decrease our overall environmental impact.
Win! A $250 Personalized Skincare Prize Pack From Omy!
Congrats Caitlin M. of Vancouver, BC, who will receive a $250 Personalized Skincare Prize Pack From Omy including a cleanser of choice ($29.99), a personalized serum ($84.99), a personalized day cream ($64.99), and a personalized night cream ($69.00)! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadaily.ca. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.