Fashion & Shopping

Introducing The Gucci Ancora Campaign

January 8, 2024

The House unveils its Gucci Ancora campaign, transcending the boundaries of fashion with a narrative that celebrates personal expression, beauty, and a timeless allure. Envisioned by creative director Sabato De Sarno, the campaign presenting his debut Spring Summer 2024 collection is a tribute to fashion photography captured by David Sims’ iconic lens, the first photographer with which Sabato De Sarno worked when he started as he fell in love with fashion for the first time. A story of real life and authentic women empowered by a wardrobe of essential pieces crafted for everyday elegance.

Five new faces—Ana, Fadia, Jiahui, Nyajuok and Violet—are at the center of the Gucci Ancora imagery, representing a diverse spectrum of beauty while starring in the campaign naturally, as they are. Sensuality conceived as an attitude of beauty, freedom and confidence becomes the overarching theme of a collection that extends a personal invitation to every woman—a call to live exactly in their own unique way, to revel in the distinct emotion that only fashion can inspire: ancora.

With moments captured in unison, models bring to life a visual geometry of solids and voids, choral shots that cast a light on the distinctive ways they wear the Spring Summer 2024 collection. —Vita Daily


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