How To Help Rudsak Better Canadian Kids’ Lives

January 17, 2024

Luxury performance outerwear maker Rudsak is continuously looking for new ways to give back to the community by supporting charities that share its core values of passion, innovation and giving back. During the holiday season, they proudly partnered with Breakfast Club of Canada, a national non-profit that implements breakfast programs in schools from coast-to-coast, giving 10 per cent of the profits generated in December 2023 from the Rudsak kids’ collection to help the fuel children’s futures with a nutritious breakfast and promote a positive impact to health and learning. With nearly 2.1 million households in Canada experiencing food insecurity, Breakfast Club of Canada wishes to give all children support and resources, ensuring a safe space and a nutritious meal to kick-start their everyday life. We chatted with Rudsak CEO to learn how we can continue to help the brand make a difference. —Vita Daily

Hi Evik! Please tell us a bit about yourself to start.

My name is Evik Asatoorian, and I am the Founder and Creator of RUDSAK, a Canadian luxury performance brand established in Montreal, Canada. Our journey began three decades ago with a passion for craftsmanship and a commitment to creating high-quality, stylish products that resonate with individuals seeking unique and timeless designs. As we proudly celebrate our 30th anniversary this year, we are honored to have received the CAFA award for Best Outerwear Brand of the Year 2023. Through strategic partnerships with renowned retailers, as well as the presence of 25 stores across Canada and the United States, RUDSAK has successfully expanded its global presence, reaching customers in the United States, Europe, and Asia. As RUDSAK eagerly anticipates celebrating its 30-year anniversary, the brand is excited to announce upcoming developments that promise to captivate and inspire.

In what ways does Rudsak give back to the community? Please tell us about the latest partnership with Breakfast Club of Canada. In what ways will it help?

RUDSAK is proud to be actively involved in community initiatives. Doing so reflects our commitment to giving back to the community and embracing social responsibility, which is something we hold dear to our hearts at RUDSAK. Our latest partnership with Breakfast Club of Canada reflects our dedication to making a positive impact. Breakfast Club of Canada is a non-profit organization working to ensure that every child in the country has access to a nutritious breakfast before starting their school day. Our collaboration involves supporting the Club’s mission by contributing resources and funds to help them reach more children across Canada. By doing so, we aim to play a role in fostering a healthier and more nourished future for the younger generation.

Why is this latest give-back initiative so meaningful to you/the brand?

This give-back initiative holds deep meaning for us at RUDSAK because it aligns with our values of community engagement and social responsibility. We believe in the power of collective efforts to create meaningful change, and supporting Breakfast Club of Canada allows us to contribute to the well-being of Canadian children. Knowing that we can make a difference in the lives of young individuals by providing them with a healthy start to their day is incredibly fulfilling for our brand.

How can we as consumers support the initiative, and until when?

As consumers, there are several ways you can actively support this initiative. Firstly, consider making a direct contribution to Breakfast Club of Canada through our designated donation page. Additionally, 10% of the profits made from the sales of RUDSAK’s kids’ collection throughout the month of December is going towards supporting Breakfast Club’s initiatives. Furthermore, you can donate the amount of your choice at the cash at any of our Canadian locations. The initiative is ongoing, so your support is valuable at any time. Stay connected with us through our official channels for updates and ways to contribute to this meaningful cause. Together, we can make a lasting impact on the well-being of children in our community.


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