What is Douyin makeup? It’s the latest makeup craze to come from China, and it is all about light, translucent blushes, shimmery eyelids, and soft blurry lips. An emphasis, though, is really placed on accentuating the eyes, so the makeup products you choose there are especially important. Minimalist and still so chic and modern, here are some items to help you achieve this trendy look. —Jennifer Cox
The Dioné Essentials from Dioné Cosmetics ($70) is a great all-in-one kit. It includes everything you need for a beautiful Douyin base: one bottle of their bestselling “The One” primer, one bottle of your choice of “The Only” foundation, and one of their airbrushes. It’s a complete collection of tools to create a complete foundation to build upon.
To give cheeks that luminescent glow, we love Rare Beauty’s Soft Pinch Liquid Blush ($34). This is a weightless, long-lasting liquid blush that blends and layers beautifully for a soft, healthy flush. It is available in both matte and dewy finishes too.
The highly pigmented Eyeshadow Palette from PHNX Cosmetics ($28) has six shades to create high-impact eyes. These buildable rich velvet shades have a matte finish and luminous shimmer in one handy compact. It’s crease resistant, goes on smoothly and easily, and will last all day long.
Another way to achieve Douyin eyes is with The Medusa Eyeshadow Palette from Medusa Makeup ($10USD). It features vivid, bold, and vibrant colours in the neutral to purple ranges. Choose from a mix of matte, shimmer, and metallic shades to create a variety of beautiful looks. No wonder it’s one of their bestsellers!
Kaja’s Eye Bento Bouncy Eyeshadow Trio ($36, available at Sephora Canada) is an Allure Best of Beauty award winner. It’s a stacked, creamy powder eyeshadow that comes in specially curated trios of shimmers or combinations of matte and shimmer shades. Apply them effortlessly with a small brush or your finger. You can create your own Douyin look every day of the week.
For those fuzzy soft lips, NYX Cosmetics’ Smooth Whip Matte Lip Cream ($9, available at London Drugs) is great. It comes in more that 20 shades, and the brush applicator will help you feather the colour to make it blurred and discrete. You’ll have all-day smooth wear in any colour you want.
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