Health & Beauty

Getting To The Root Of Plant-Based Hair Care

February 19, 2024

A new innovation in vegan hair care has come to Sephora Canada, as The Rootist knows just how to make our scalps thrive. Born from the revitalising biotechnology of David Chung – known for his clean skincare with Farmacy Beauty – this new line’s secret superfood lies in its vegan Rootbiomic Ferment™ which is entirely free of silicone and sulphates. Our roots are nourished by this multivitamin ingredient, created through a proprietary fermentation process that results in a hydrated scalp and strong hair. See standouts from The Rootist below, now available to try out exclusively with The Rootist and Sephora Canada. —Julia Dumbrell

Gently cleans dirt, excess oil, and product buildup with an essential, the AHA+ACV Pre-Shampoo Scalp Clarifying Treatment ($45). Taking the time to apply this treatment helps rebalance the microbiome for a fresh and clean scalp.

On hair-wash days, we get excited to use the Strengthen Concentrated Peptide Shampoo and Conditioner ($42, $45).The products gently cleanses and strengthens weak, damaged hair, fused with ingredients and packaged to be less wasteful, more powerful and ultra-concentrated.

For those looking to clinically repair damage from colour, chemical services, styling, heat, and harsh ingredients, the BioBrew™ Fermented Strengthening Serum Spray comes to the rescue for our toots, scalp  and hair ($68). This leave-in treatment serum spray works for any hair types and textures, dedicated to strengthening the strands and minimising hair fallout.

The Talc Free Dry Shampoo Powder absorbs oil and sweat instantly, leaving hair looking feeling clean ($37). The Rootist thoughtfully included features like a dark hair-friendly vanishing tint, built-in brush applicator and refillable on-the-go packaging.

The Clarify Balancing Serum for Oily Scalp is a dream for our particularly oily-scalped sisters ($68). This lightweight, leave-in salicylic acid serum gets to the root of the excess, reducing and controlling oil where it starts.


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