Hop Into Easter With Purdys Chocolatier (Win!)

March 24, 2024

You don’t have to hunt far for the perfect Easter treats; Canada’s beloved chocolatier is spotlighting its much-loved mascot, an adorable plush hedgehog toy by the name of Philbert, among its exciting Easter chocolate collection. For the first time ever, Philbert is bringing fun, mischief and tonnes of Purdys treats to households across the country in the form of a game called “Where’s Philbert?” In addition to Easter fun, Purdys Chocolatier will be well-stocked with best-selling chocolates to enjoy and purchase in-store and online.

An Ear-resistable Easter Collection

Purdys Chocolatier’s 2024 Easter collection features new Easter treats as well as a few familiar favourites, including:

  • Milk Chocolate Foiled Eggs – Solid chocolate eggs available in either milk or dark chocolate. Individually wrapped in colourful foil and ideal for Easter egg hunts. $22.50
  • Easter Classics Gift Box, 16pc – The perfect way to say “Hoppy Easter”! This gift box of 16 bestselling chocolates is sure to get you into a celebratory mood. Made with sustainable cocoa. $25.00
  • Barnaby Bunny – Our dapper solid chocolate Barnaby Bunny stands 14.5 cm / 5.7 inches tall and is available in milk, dark and white chocolate. Made with sustainable cocoa. $12.00
  • Vegan Chocolate Spring Egg – When we say we have chocolate gifts for every bunny, we mean it. These tasty eggs will be a treasured treat in any Easter basket. Available in smooth vegan dark chocolate and deliciously creamy vegan mylk chocolate. Made with sustainable cocoa. $5 Each or 3/$14
  • Philbert Plush – This squishy-squashy 7″ Philbert plushie is a big fan of cuddles, naps and backpack adventures. The perfect gift for anyone to play “Where’s Philbert?” before Easter. Ages 3+ $9.00

Get Egg-cited For Easter Baskets

What’s better than a box of chocolates? How about a whole basket full? This year, Purdys Chocolatier’s Easter collection features an adorable reusable Easter basket that includes a White Chocolate Bunny Lolly, a Milk Chocolate Bunny Lolly, a Topsy Bunny, a Crisp Egg, and Milk Chocolate Yolk Eggs. The basket itself is perfect to use for Easter egg hunts, and with so much variety, it’s the perfect gift to share with family and loved ones. As always, the chocolates in the basket are made with sustainable cocoa.

“Where’s Philbert?”

Dedicated to spreading joy and connection through the power of chocolate, Purdys Chocolatier sought to create an activity to engage the whole family leading up to Easter. The premise behind “Where’s Philbert?” is a nod to the famous elf, in this instance based on a stuffed hedgehog that stays with the family, but moves to a different location in the house every night (courtesy of moms, dads, and guardians). Every morning, kids are encouraged to find Philbert, who can often be found in silly situations or leaving surprises and small chocolates for everyone to find. Naturally, Philbert is keeping a watchful eye; if everyone is well-behaved during the two weeks leading up to Easter, Philbert will surprise the family with Purdys chocolate on Easter morning. Expect to see Philbert in action on social media feeds across the country as families share the fun and creative ways they’re playing the game this season. —Vita Daily

Win! A $200 Gift Card From Purdys!

Congrats Gillian W. of Paradise, NL, who will receive a $200 gift card from Purdys! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadailymedia. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.


  1. Debbie Watson

    March 25th, 2024 at 9:06 am

    milk chocolate please

  2. Kate

    March 25th, 2024 at 9:21 am

    White chocolate yum!

  3. Susie McAdam

    March 25th, 2024 at 9:29 am

    Love dark chocolate

  4. Lillian

    March 25th, 2024 at 9:34 am

    Milk chocolate for me

  5. Amanda

    March 25th, 2024 at 9:39 am

    Milk chocolate 🍫

  6. l p

    March 25th, 2024 at 9:47 am

    dark. thanks

  7. l p

    March 25th, 2024 at 9:48 am

    dark please. thanks
    @Le Pete

  8. Diane Belanger

    March 25th, 2024 at 9:48 am

    Milk Chocolate

  9. Janine Rutledge

    March 25th, 2024 at 9:48 am

    I love dark chocolate! @janinerutledge

  10. Diane Belanger

    March 25th, 2024 at 9:49 am

    Milk Chocolate. @dbfloyd18

  11. Erin Sharma

    March 25th, 2024 at 9:50 am

    Dark or milk only!

  12. Pinky848992

    March 25th, 2024 at 9:50 am


  13. Linda Sear

    March 25th, 2024 at 9:50 am

    I love dark chocolate best! : ) @katmom412

  14. Tammy

    March 25th, 2024 at 9:53 am

    Milk Chocolate

  15. Debora Miscione

    March 25th, 2024 at 10:04 am

    Milk Chocolate. Thanks

  16. Shannon

    March 25th, 2024 at 10:15 am

    Love milk chocolate!

  17. Jordan

    March 25th, 2024 at 10:19 am

    Dark chocolate for me & milk for the kids!

    @leave__onlyfootprints is my IG thanks for the chance to win!

  18. Stephanie Dumelie

    March 25th, 2024 at 10:26 am

    Milk Chocolate.🩷🩷

  19. Pnina Lutwak

    March 25th, 2024 at 10:35 am

    Milk chocolate


  20. Sandra Oliveira

    March 25th, 2024 at 11:05 am

    Milk chocolate!!


  21. Helen C.

    March 25th, 2024 at 11:16 am

    Milk 🍫

  22. jeff

    March 25th, 2024 at 11:29 am


  23. Catrina Lyttle

    March 25th, 2024 at 11:33 am

    Milk chocolate ❤️
    @aliceltranty on IG

  24. Suzie B

    March 25th, 2024 at 11:35 am

    I love milk chocolate @sbabij

  25. Jason Willett

    March 25th, 2024 at 11:53 am

    I personally love milk chocolate, but really all chocolate is great. Every celebration or holiday requires some chocolate.

  26. Ann-Marie Vaughan

    March 25th, 2024 at 12:11 pm

    Milk chocolate IG: @ann_marievaughan

  27. Danielle Criblez

    March 25th, 2024 at 12:21 pm

    We love the Purdys milk chocolate

  28. Andrea Amy

    March 25th, 2024 at 12:31 pm

    Milk chocolate

  29. So La

    March 25th, 2024 at 12:34 pm

    Milk chocolate pls! : ) @farting_frog

  30. Stephen Chessor

    March 25th, 2024 at 1:18 pm


  31. Wendy Hutton

    March 25th, 2024 at 2:45 pm

    I love milk chocolate 🍫 @wghutton

  32. jan

    March 25th, 2024 at 3:02 pm

    Dark is my fave

  33. Jennifer Chomiak

    March 25th, 2024 at 3:04 pm

    Dark chocolate! @photogirlj

  34. Laurel R Jones

    March 25th, 2024 at 3:35 pm

    Dark chocolate @rosehavenca

  35. Michelle

    March 25th, 2024 at 3:50 pm

    Milk chocolate

  36. An Hunter

    March 25th, 2024 at 3:53 pm

    White AND milk 😋 Too difficult to decide.

  37. Carole Dube

    March 25th, 2024 at 4:17 pm

    Milk Chocolate! The best!

  38. Selena Halliburton

    March 25th, 2024 at 4:30 pm

    Milk Chocolate!

  39. Kari

    March 25th, 2024 at 4:40 pm

    milk chocolate please.

  40. Amanda M.

    March 25th, 2024 at 5:19 pm

    Dark and delicious…


  41. Nancy Horne

    March 25th, 2024 at 5:28 pm

    I love milk chocolate 🐰 @nancyhorne

  42. Stephanie Samila

    March 25th, 2024 at 5:37 pm

    I love Purdys Chocolates , but if I had to pick one kind, it would be the milk chocolate :). @papayagirl

  43. Ashley Spooner

    March 25th, 2024 at 5:39 pm

    Dark chocolate is my fave!


  44. Joanne Elford

    March 25th, 2024 at 5:52 pm

    Milk Chocolate all the way!! 💝
    @onemistycat on IG

  45. Harriet Katz

    March 25th, 2024 at 6:08 pm

    Dark chocolate is my favorite.

  46. Susan

    March 25th, 2024 at 6:36 pm

    Milk chocolate


  47. Kristen Visser

    March 25th, 2024 at 6:51 pm

    I prefer white chocolate 🍫

  48. Mary Ann Dudragne

    March 25th, 2024 at 6:59 pm


    I love all chocolate, and most especially Purdy’s dark chocolate. ❤️

  49. Cheryl Ing

    March 25th, 2024 at 7:08 pm


  50. Pepper

    March 25th, 2024 at 7:47 pm

    Dark chocolate purdys is delicious 🍫 💜

  51. KaLei

    March 25th, 2024 at 8:23 pm

    dark chocolate.

  52. Kale

    March 25th, 2024 at 8:25 pm

    We love milk chocolate.
    @Kale Peter

  53. LeiK

    March 25th, 2024 at 8:55 pm

    Milk Chocolate, please.

  54. Jill MacAulay

    March 25th, 2024 at 8:55 pm

    I prefer milk chocolate – following on IG @jillmacaulay8883

  55. David Smith

    March 25th, 2024 at 9:19 pm

    Milk Chocolate @coachd.yyc

  56. Brian Wall

    March 26th, 2024 at 1:13 am

    White for me please. @itbbrian

  57. Janice Cournoyer

    March 26th, 2024 at 5:39 am

    Dark Chocolate @janicour_mb IG

  58. Susan Gill

    March 26th, 2024 at 6:04 am

    Milk chocolate

  59. Amberleah

    March 26th, 2024 at 6:14 am

    Dark Chocolate!

  60. Pamela Humphrey

    March 26th, 2024 at 7:04 am

    I prefer milk chocolate.

  61. Pamela Humphrey

    March 26th, 2024 at 7:05 am

    oops forgot my Instagram handle Pamalot28

  62. Mary M

    March 26th, 2024 at 8:00 am

    Dark chocolate is my favorite @maryandcedar

  63. Lana H

    March 26th, 2024 at 9:44 am

    Milk chocolate

  64. Claudia N.

    March 26th, 2024 at 10:02 am

    White chocolate!

    IG: @livingforserendipity

  65. Jennifer Choong

    March 26th, 2024 at 11:09 am

    Love all but preference for Milk Chocolate 😋🍫

  66. Anthony Smith

    March 26th, 2024 at 11:14 am

    Milk Chocolate @altand9

  67. Ranjit Prihar

    March 26th, 2024 at 11:36 am

    Milk 🥛 chocolate 🍫 is my favourite 🤤

  68. Mary Sparkes

    March 26th, 2024 at 11:39 am

    I prefer milk 🥛chocolate 🍫 Thank you for the chance! & Happy Easter 🐣🌼

  69. Mary

    March 26th, 2024 at 11:44 am

    I prefer milk 🥛chocolate 🍫 Thank you for the chance! & Happy Easter 🐣🌼

  70. Michelle

    March 26th, 2024 at 12:30 pm

    I love dark chocolate 🍫❤️

  71. Meerna M.

    March 26th, 2024 at 12:30 pm

    Milk chocolate


  72. Rachel C.

    March 26th, 2024 at 2:02 pm

    milk chocolate! but i love dark and white too.

    @seafoodmwg on ig

  73. Marilyn

    March 26th, 2024 at 3:41 pm

    Dear chocolate

  74. Winnie Tong-Luo

    March 26th, 2024 at 4:20 pm

    Dark chocolate @sweetsweetpapaya

  75. Christina

    March 26th, 2024 at 7:02 pm



  76. Jan J.

    March 26th, 2024 at 7:16 pm

    Milk chocolate

  77. Mary D.

    March 26th, 2024 at 7:23 pm

    I prefer milk chocolate but I will use dark especially when baking. Good Luck, everyone and Happy Easter!

  78. Deanna Dahl

    March 26th, 2024 at 7:36 pm

    I love dark chocolate! I actually started eating the dark because the hubby & my son love chocolate and it doesn’t last 5 minutes in this house. When I realized that they don’t like the dark chocolate, that is when I started buying it for myself…lol. At least that way, I actually get some 🙂 🙂

  79. Monique L.S.

    March 26th, 2024 at 8:18 pm

    Dark chocolate. IG @minty_mo2020

  80. Kale

    March 26th, 2024 at 8:20 pm

    Dark chocolate for me, please. Thank you.
    @Kale Peter

  81. Yung L

    March 26th, 2024 at 8:31 pm

    Milk @lyungcr

  82. Kimberley C

    March 26th, 2024 at 10:00 pm

    Milk chocolate is my fav but I do adore white chocolate as well if it’s good quality!

  83. Nolan Smith

    March 26th, 2024 at 10:05 pm

    Milk Chocolate @ewok.ab

  84. Elisha

    March 27th, 2024 at 12:37 am

    Milk Chocolate

  85. Amanda masters

    March 27th, 2024 at 4:55 am

    I love my chocolate 🍫

  86. Xu Li

    March 27th, 2024 at 5:32 am

    milk chocolate! @xuliang889

  87. Patrick Seguin

    March 27th, 2024 at 9:12 am

    Milk chocolate my Instagram is Patrick.seguin.3382

  88. Winni Eng

    March 27th, 2024 at 9:50 am

    milk chocolate!

  89. Winni Eng

    March 27th, 2024 at 9:51 am

    milk chocolate! @wilbeasle

  90. kathy downey

    March 27th, 2024 at 10:25 am

    Love dark chocolate @downey_k65


    March 27th, 2024 at 11:19 am

    i love Milk Chocolate!

  92. manny b

    March 27th, 2024 at 11:19 am

    I love to enjoy Milk chocolate

  93. Alice S.

    March 27th, 2024 at 11:55 am

    Milk Chocolate @tigerd09

  94. Kai

    March 27th, 2024 at 12:10 pm

    Milk chocolate for here.
    @Kai Peters

  95. Annie Cimon

    March 27th, 2024 at 2:52 pm

    Dark chocolate please

  96. Elodie

    March 27th, 2024 at 3:21 pm

    Dark chocolate is my bae~


  97. Christina Fast

    March 27th, 2024 at 4:03 pm

    All three are delicious, but Purdy’s milk chocolate is the best! 🤎

    IG: christina.f_

  98. Iffat Nafees

    March 27th, 2024 at 4:25 pm

    I live milk chocolate with pecans or any nuts in there and caramel ❤️

    Instagram handle: katie__que

  99. Tiesha Dorleans

    March 27th, 2024 at 5:04 pm

    Milk chocolate @SweetTD93

  100. Carina Ouellette

    March 27th, 2024 at 6:26 pm

    I love all chocolate but I will
    Pick milk chocolate

  101. Laurie Collins

    March 27th, 2024 at 6:57 pm

    Milk Chocolate


  102. Karen Rodriguez

    March 27th, 2024 at 7:28 pm

    @kren_eliza milk chocolate

  103. Lianne

    March 27th, 2024 at 7:28 pm



  104. Dana Ungar

    March 27th, 2024 at 8:07 pm

    Milk chocolate!


  105. Mel

    March 27th, 2024 at 8:07 pm

    I love white chocolate.

  106. Stacey Daniels

    March 27th, 2024 at 11:17 pm

    Milk & White @staceyleighdaniels

  107. Johanna Newman

    March 27th, 2024 at 11:55 pm

    Love white chocolate, especially White
    Chocolate Almond Bark 🩷🐰💛🐣


  108. Lucy Nwuneli

    March 28th, 2024 at 10:20 am

    Milky-way chocolate all the way

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