Beauty lovers, there’s an exciting new brand in town, and it’s brought to you by none other than Etienne Ortega, the genius behind some of the most iconic looks rocked by celebs like Lana Del Rey, Christina Aguilera and Kris Jenner. March 27 marks the launch of Ortega by Etienne Ortega, and it’s all about those stunning red carpet lips we’ve been lusting after for ourselves.
Etienne has been working on this beauty line for five years, drawing inspiration from his killer lip contouring techniques that have wowed on red carpets worldwide. Not only is he giving us a taste of what’s inside his makeup kit, but he’s all about representing his Mexican roots. That’s why he’s packed his products with Mexican blue agave, giving our lips that extra hydration they deserve.
So, what’s in the lineup? Let’s start from the beginning with the Blu Nectar Lip Oil. This stuff is like a drink of water for your lips, packed with all the good stuff like agave, jojoba oil, and aloe. It’s the perfect way to treat your lips for a no-makeup day or as a prep step for any lip look.
If you’re after some serious shine, look no further than the Liquid Icon Hyper Gloss. This gloss doesn’t play around—it’s infused with agave and vitamin E, giving your pout that plump, juicy finish we’re all about.
Next up might be the star of the show, the Soft Contour Lip Liner is here to give you that perfectly defined lip every time. Plus, it comes in ten shades, so you can find your perfect match, with ease. This lip liner is as close as we are going to get to the incredible contour Etienne is known for. Grab them while you still can because we know these liners are sure to sell out fast.
Let’s not forget about the Agave Glow Color Sticks. These conveniently packaged color sticks aren’t just for your lips—they double up as a cheek product too! With eight shades to choose from, you can change up your lip color every day of the week.
With prices ranging from $12 to $22, we love that this product rangeis affordable for the masses. But what we love the most is that Ortega by Etienne Ortega isn’t just about makeup—it’s about celebrating Latino beauty and culture. Etienne’s message of “beauty that transcends borders” is all about inclusivity and pride, and we couldn’t love the brand’s values more.
So, if you’re ready for the best lips of your life, Ortega by Etienne Ortega has got you covered. —Alexandra Aulicino
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April 6th, 2025 at 11:18 am
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