Fashion & Shopping

Snag Her Style: Lucy Yun

April 7, 2024

Diving into the wardrobe of Lucy Yun reveals a collection of favourite pieces she’d never part with. The Vancouver-based art director and founder of Lucky Lucy Creative Inc. mixes her penchant for colour and prints with brands like Acne and Simone Rocha. With a lifelong passion for art, fashion and design, Yun’s career trajectory took root at the head office of Chanel Korea before blossoming into roles spanning marketing, styling and visual merchandising—all of which have contributed to her personal style, which she describes as “eclectic, fun and dynamic with a blend of classic sophistication and avant-garde flair.” 

Yun enjoys experimenting with bold patterns, textures, and silhouettes while maintaining a sense of elegance and refinement. The multi-faceted creative prioritizes quality, craftsmanship and versatility when choosing what to add to cart, often looking for pieces that resonate with her aesthetic and can seamlessly integrate into her existing wardrobe. Among her treasured possessions: the classic Acne Studios cashmere coat in salmon pink and the beloved Kimhekim Venus blazer with white pearl buttons; both hold sentimental value and are cherished parts of her style journey. 

In terms of the actual shopping, Yun’s approach mirrors her eclectic style. “I like to mix it up, opting for independent boutiques like Vancouver’s Leisure Centre and thrift shops to discover unique pieces that speak to my personal style. I also appreciate online platforms like SSENSE that offer a wide selection of independent and emerging designers along with sustainable brands.” 

Her Instagram-worthy wardrobe reveals a mix of staples and carefully curated statement pieces: a patchwork multi-coloured Roksanda coat; a puffy-sleeve baby pink coat from Simone Rocha; a bold statement white tulle button-up shirt and a black tulle skirt from Comme des Garçons. “I am drawn to clothing that exudes confidence, creativity and individuality. I enjoy mixing and matching different styles and textures to create unexpected and compelling looks.” 

For Yun, the act of dressing is a creative process; she often draws inspiration from her mood, the occasion and the environment, and experimenting with different combinations to create looks that feel authentic and expressive. As in her work as an art director, her personal style is infused with innovation and storytelling. She says, “cultivating your own style is essential for expressing individuality, creativity and self-confidence. It allows you to present yourself authentically to the world and to create a visual language that reflects your personality, values and aspirations.” —Lauren Walker-Lee

What to Wear

  • JACQUEMUS Black & White Les Sculptures “Les doubles sandales” Heeled Sandals, $1,709, 
  • MARQUES ALMEIDA Blue Belted Jeans, $360, 
  • GANNI Occasion Top Handle Knot Bag, $245, 
  • SIMONE ROCHA Pink Easy Tank Top, $335, 
  • HERMÈS Rouge Hermès Matte Lipstick Limited Edition in 47 Rouge Cinétique, $99, 


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