Fashion & Shopping

SHEIN Made Waves in Ottawa with Successful Move & Groove Pop-Up

May 21, 2024

A burst of fashion and excitement was brought to Ottawa’s ByWard Market thanks to the Move & Groove mini pop-up by SHEIN, a two-day event that captivated 5,000-plus fashion enthusiasts in the local community with its vibrant display of sportswear styles, interactive activities, an exclusive yoga session and a charitable initiative to support Big Brothers Big Sisters of Ottawa. Check out our recap below!

Athletic Apparel

As SHEIN’s first mini pop-up in Canada dedicated exclusively to sportswear, guests were transported to a world of buttery-soft athletic apparel in vibrant hues that celebrated the arrival of spring. Popular sportswear collections including GLOWMODE were on full display, along with selections from SHEIN’s men’s sportswear lines, offering shoppers the opportunity to refresh their workout wardrobes. Complimentary spring gifts with every purchase added a special touch, while mini-putt games provided fun for everyone at the pop-up.

Yoga For All

To foster a sense of collective well-being within the community, SHEIN hosted a morning yoga session at the Ottawa sign in ByWard Market as part of the pop-up festivities. Experienced instructors guided attendees through a sequence of calming and restorative poses designed to unite mind and body. Set against the vibrant backdrop of the pop-up, the outdoor yoga class provided an oasis of serenity and self-care. The peaceful practice allowed fashion enthusiasts to refresh both spirit and style ahead of an energized day of shopping and exploring new athleisure collections.

Clothing Drive For Good

Dedicated to giving back, SHEIN engaged the local community through a charitable initiative and hosted a clothing donation drive as part of the pop-up. The response from attendees was remarkable, with significant pieces of gently used apparel collected for Big Brothers Big Sisters Ottawa. These donations will be repurposed to support local communities, making a positive impact on those in need.

Couldn’t Attend?

As an extension of the campaign, SHEIN is offering an opportunity for those who were unable to attend the event in person. From now until May 31, explore SHEIN’s sportswear collections online and use the code ‘sports24’ at checkout to enjoy an exclusive 15% discount on purchases of $49 CAD or more. Stay tuned for upcoming pop-up events that will bring the SHEIN experience closer to fashion enthusiasts nationwide. —Vita Daily


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