Dining & Wine

Summertime And The Snacking Is Purplesful (Win!)

June 16, 2024

Get set to manage those summer munchies. PURPLEsFUL Snacking—a charitable, Canadian, purple grain popcorn company—has launched a spicy, plant-based Jalapeño Cheddar flavour to ensure all hungry cottagers, beach-goers and jet-setters have another on-trend variety to add to their seasonal snacking repertoire.

Why purple grain? Lighter, fluffier and healthier than its yellow counterparts, purple corn, an ancient grain, is naturally rich in antioxidants and fibre, as well as amino acids. However, it’s the taste and texture of purple corn that prevails: purple corn, when popped, is smaller, more delicate and sheds its hull, making it fluffier and softer in the mouth. Purple corn also has a creamier and silkier flavour profile than yellow corn.

Plus, PURPLEsFUL’s give-back philosophy, with 25% of all profits donated to local children’s charities, make its snack offerings tastier than ever. Check out our favourite non-GMO, gluten- and dairy-free PURPLEsFUL Snacking popcorn flavours below, and enter for a chance to win! —Vita Daily

Pop Princess: Sea Salt

The original that keeps you coming back for more. A classic, but with a delicious melt-in-your-mouth experience and a light mist of sea salt.

Say Cheez: Cheddar

This dairy-free Cheddar-flavoured purple grain popcorn will have your taste buds doing a double take. Natural flavourings taste just like cheddar, and are sure to become a summertime snack favourite! 

NEW: Jalapeño Cheddar

Some like it spicy! The zing from jalapeño and the dairy-free cheddar blend is a mix made in popcorn heaven. A little dance for the tastebuds, with the texture only purple corn provides.

Win! A PURPLEsFUL Snacking Summer Prize Pack!

Congrats Donna S. of Barrie, ON, who will receive a PURPLEsFUL Snacking Summer Prize Pack, including:

  • One case of PURPLEsFUL Snacking popcorn (Sea Salt, Plant-Based Cheddar, Plant-Based Jalapeño Cheddar)
  • One popcorn bowl
  • One PURPLEsFUL Snacking hat

Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadailymedia. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.


  1. l p

    June 17th, 2024 at 12:52 pm

    @weelkesr loved popcorn

  2. KaLei

    June 17th, 2024 at 1:56 pm


  3. Mary D.

    June 17th, 2024 at 3:19 pm

    Who doesn’t love popcorn?

  4. Janine Rutledge

    June 17th, 2024 at 6:41 pm

    This popcorn looks amazing! Perfect for summer snacking! @janinerutledge

  5. Penelope Irving

    June 17th, 2024 at 8:10 pm

    Who wouldn’t love to win this?? And who doesn’t love this amazing popcorn!!?? I would love to win this!!

  6. CL Chin

    June 17th, 2024 at 8:46 pm



  7. Jennifer Choong

    June 17th, 2024 at 10:22 pm

    Annabelle Choong
    Rachel Choong
    Juliana Choong
    Justin Choong

  8. Kath

    June 18th, 2024 at 11:56 am



  9. L Lou Maynard

    June 18th, 2024 at 1:53 pm

    My favourite snack!
    @loucanlife on IG

  10. Anne Tam

    June 18th, 2024 at 5:44 pm

    @productgalyvr 🍿
    @jcont1234 💜

  11. Rachel C.

    June 19th, 2024 at 10:24 am

    yum! @daniellefebre

    @rachelanncartwright on instagram

  12. Linda Sear

    June 19th, 2024 at 2:53 pm

    I’ve never tried this popcorn before, but I’d sure love to! @katmom412 on Instagram

  13. Rosalie Reeves

    June 19th, 2024 at 9:51 pm

    We love popcorn in our house! Such a great snack. @oxo.cube

  14. LeiK

    June 20th, 2024 at 8:15 pm

    @belcantor24 loves popcorn too.


  15. Danny M

    June 21st, 2024 at 8:34 am



  16. Adriano Bosa

    June 23rd, 2024 at 11:00 pm

    @Johannanewman88 loves popcorn 🦋

    IG. @italianbosa

  17. Jeff

    June 24th, 2024 at 12:22 pm

    popcorn with friends @Jeffcamillo fb

  18. Xu Li

    June 24th, 2024 at 8:57 pm

    popcorn with m loved ones! @xuliang889

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