Health & Beauty

Skincare Collab: Gold Bond X Dr. Geeta Yadav

July 3, 2024

High-performance skincare brand Gold Bond has partnered with board-certified dermatologist, Dr. Geeta Yadav, who brings a wealth of knowledge and experience in dermatology to the table. Through this collaboration, Gold Bond and Dr. Yadav aim to empower Canadians with the knowledge to make informed choices for revitalized, healthy-looking skin, blending science and skincare into a delightful, rejuvenating experience. We chatted with Dr. Yadav to learn more. —Vita Daily

Dr. Yadav, can you share some common misconceptions about aging skin and how products like Gold Bond’s Age Renew™ Crepe Corrector® Body Lotion can help address these issues?

There are so many misconceptions about aging skin, with the biggest being that if your skin already has lines, wrinkles, laxity, and dark spots, it’s too late to start an anti-aging skincare routine. Not true! While it’s always helpful to start sooner rather than later, it’s never too late to start taking care of your skin. Another misconception is that skincare products have to be expensive or harsh on the skin to effectively treat signs of aging. The truth is that the price of a product doesn’t necessarily point to its efficacy, and gentle formulas can make a significant difference to the appearance and feel of your skin. Lastly, a lot of people believe that treating aging skin is complicated, needing multiple, confusing steps and products to work. That’s also not true — plenty of products that treat aging skin can be seamlessly integrated into a daily routine. Gold Bond Age Renew Crepe Corrector Body Lotion is an affordable formula that is easy to use daily and can make a noticeable difference to the appearance of your skin within just two days. It’s also gentle. While many anti-aging formulas contain harsh ingredients that can irritate delicate and sensitive skin, this body lotion contains soothing moisturizers, plant extracts, and antioxidants to help plump up and smooth the appearance of the skin.

With your extensive experience in dermatology, what are some of the most effective ingredients people should look for in skincare products aimed at mature skin? How does Gold Bond’s Crepe Corrector® Body Lotion incorporate these ingredients?

Antioxidants are a critical part of any routine, but especially for someone who wants to protect their skin from signs of aging. Antioxidants work to defend your skin from damaging free radicals, which we’re exposed to daily via UV radiation, environmental pollution, and other factors. Free radical damage is a major contributor to skin aging. Another key ingredient category for mature skin is lipids. As we age, the lipids in our skin known as ceramides begin to deplete. The loss of these lipids not only causes water to evaporate from our skin more quickly, leaving it dry, but also causes our skin to be less resilient, causing it to look crepey. Gold Bond Age Renew Crepe Corrector Body Lotion contains antioxidants in the form of vitamins B, C, and E as well as lipids like squalane and petrolatum, which are rich in omega fatty acids, to help protect and nourish dry skin. When skin is well nourished, water can’t escape, helping skin to look plumper, firmer, and smoother. 

How important is it to start a specialized skincare routine for aging skin early on, and what advice would you give to those looking to maintain healthy, youthful skin as they age?

Doctors always say that prevention is better than cure, and you can absolutely prevent early skin aging. It’s as simple as wearing sunscreen every single day. Unprotected UV exposure is the number one cause of accelerated skin aging, not to mention it can lead to the formation of skin cancer. It never fails to amaze me how few people wear sunscreen daily and/or fail to reapply throughout the day when doing so can go such a long way towards maintaining the health and vitality of your skin. 

Given your background in both medical and cosmetic dermatology, how do you see the role of high-performance skincare products like Gold Bond’s evolving in the field of dermatology?

A lot of patients are wary of, reluctant to, overwhelmed or confused by the prospect of creating a skincare routine, especially considering how many of them believe that products must be expensive to be effective. Dermatologists always appreciate having options of affordable and trustworthy products to share with their patients. 

Can you provide some insights on the role of omega-fatty acids, botanicals, and antioxidants in skincare, particularly in the context of the Gold Bond Age Renew™ Crepe Corrector® Body Lotion, and how these ingredients work to revitalize and plump dry, aging skin?

The botanical extracts in this formula are largely plant-derived lipids like jojoba, macadamia, and squalane, which help nourish the skin, trapping in moisture to leave skin looking plumper.


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