Luggage-Maker LOJEL’s New North American Flagship Is A Sensory Experience On West 4th (Win!)

The new North American flagship of carry essentials brand LOJEL—the name of this Japan-founded, Hong Kong-based label stands for Let Our Journeys Enrich Life—is a full sensory experience on West 4th Avenue in Vancouver.

It all starts with a feast for the eyes outside with a striking abstract mural by local artist Amy Flak, then continues in with aroma: that’s natural cedar, representing the Western Red Cedar offcuts used in take-home ‘scent pouches’ for LOJEL customers created by Sunshine Coast-based Barter Design (they also crafted the custom display plinths out of local second-growth Western Hemlock). Next, there’s touch—we love unzipping bags, rolling suitcases, and getting a feel for material before making a purchase, and that’s exactly what you can do with these durable high-design essentials. Want to make your luggage eye-catching on the conveyor belt? No problem. There’s a personalization section—we can’t wait to stick the shiny, reflective letter patches on all our suitcases—as well as The Lab, where products can be customized or repaired in-store.

Don’t leave without glancing at the community wall, where you can find LOJEL event posters and information about the take-back program in partnership with a local recycling facility Reclaim, which will turn old products into shreds either to become recycled plastic or concrete for construction. —Katie Nanton

Win! A$430 Cubo Small Carry-On From LOJEL!

Congrats Jessica S. of Richmond, BC, who will receive a $430 Cubo Small Carry-On From LOJEL! To enter, head over to Instagram, follow @lojeljourneys and @vitadailymedia and make sure to fulfil all the entry rules in the caption of the corresponding contest post. Contest opens September 25, 2024 and closes October 2, 2024. Complete contest rules and regulations here. Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadailymedia. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.