From a showstopping hot pink multi strap watch with diamond details to sleek, technically proficient watches for the modern-day adventurer, Longines is having a moment. The Swiss watch brand, founded in 1832, is known for exquisitely designed watches that perfectly balance form and function. While smart watches continue to provide wearers with up-to-date information, mechanical watches are taking their place in the wardrobes of stylish men and women.
Longines’ Mini DolceVita collection’s iconic rectangular design is a sleek, slim 21.50 mm x 29.00 mm case, with a five-brick link style stainless steel bracelet, offering a classic take on modern dressing (starting from $2,100 CAD). Jennifer Lawrence, Longines’ Ambassador of Elegance, exudes her trademark quiet luxury in the sophisticated ad campaign.
The latest iteration of the Mini DolceVita draws on Longines’ equestrian heritage, featuring a unique double strap crafted from soft Nappa leather, reminiscent of riding saddle stirrups down to the hot press numbered strap holes. Available in an array of vibrant strap colours, including red, green, and orange, and diamond-set versions in hot pink and tan, perfect for statement makers (starting from $2,200.00 CAD).
“What I love about this watch is its versatility,” says fashion stylist Kim Appelt, author of the book Style for Everybody. “It transitions effortlessly from gatherings in a cosy sweater to a sophisticated little black dress.”
Sixty-five years ago, Longines made waves with the introduction of their first dive watch, the Legend Diver (starting from $4,200 CAD). Originally designed for underwater exploration, this iconic timepiece appeals to both land lovers and sea explorers alike. The latest 39 mm version of the Legend Diver, available in green, terracotta, and anthracite grey dial options, makes the perfect accessory for this season’s earth-toned outerwear. And if you are planning on diving to 300 metres, you can do it in style.
From the sea to the sky, Longines’ Spirit Flyback is the continuation of the brand’s love affair with aviation. With its 42 mm case crafted from 18k gold and a monochromatic olive-green dial and leather strap, you’ll be set with a power reserve of up to 68 hours ($8,000 CAD).
“When I think about buying a watch,” says Appelt. “I ask myself if I’ll still love it in 10 years and if my daughter and sons will cherish it in 30 years.” Shop the Longines collections at Berani Jewellery and Watch Store and Berani.ca.
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