Fashion & Shopping

A Modern Classic: The Dior Toujours Takes A Vertical Turn

January 2, 2025

The Dior Toujours, a symbol of the House’s timeless heritage, has been reimagined for the new season, and it’s making waves in the world of luxury accessories. Designed by the brilliant Maria Grazia Chiuri, this iconic piece continues to showcase its signature macrocannage motif, elevated by elegant finishing touches like the “D, I, O, R” charms—a nod to Christian Dior’s beloved talismans.

This season, the Dior Toujours takes on a fresh, vertical silhouette, offering a chic twist on an enduring classic. Its standout feature? A clever clasp adorned with the “CD” signature, blending heritage with innovation. Rounded handles and an adjustable, removable strap ensure versatile styling—whether carried in hand for a polished look or slung over the shoulder for casual elegance.

Available in two sizes, the medium version is offered in timeless black and powder beige, while the smaller format dazzles in soft, modern hues of candy light pink, latte Dior, and grey stone. Each bag embodies the unparalleled craftsmanship and creative passion of Dior’s Ateliers, seamlessly merging sophistication with functionality.

This latest iteration of the Dior Toujours is more than just a bag—it’s a statement of freedom, movement, and contemporary luxury. Perfect for the modern woman who values both style and versatility, this exceptional piece is a must-have for the season ahead.

Discover the Dior Toujours in Dior boutiques starting January 2, 2025, and redefine your wardrobe with a touch of Parisian elegance. —Noa Nichol

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